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3 Tier Logic Aims To Disrupt How Brands Use The Internet To Engage With Consumers

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3 Tier Logic was founded as a digital technology agency in February 2008. Today, 3 Tier Logic is a shopper marketing, promotion, gamification and engagement technology company reinventing engagement between brands and shoppers. The company went public in Nov 2014 and is traded on the TSX Venture Exchange. Below is our interview with Rob Craig, CEO of 3 Tier Logic Technologies:

Robert-Craig-3-Tier-Logic

Q: Rob, tell us something more about 3 Tier Logic Technologies?

A:3 Tier Logic is a shopper marketing, promotion, gamification and engagement technology company reinventing engagement between brands and shoppers.

We’ve built shopper marketing and promotion technology solutions that enable brands to influence purchase decisions across every touchpoint of the shopper buying journey to help CPG and retail brands significantly increase their sales. Those solutions are:

PLATFORM³ a shopper marketing platform that empowers brands to identify and target shoppers, gamify engagement, power-boost sharing, and track brand reach in real time.

SNAP³ the mobile shopper marketing module of PLATFORM³ that empowers brands to activate shoppers, track purchases, and run successful in-store programs.

SOCIAL PORTAL the content marketing and social engagement module of PLATFORM³ that empowers brands to reward content engagement and sharing, encourage shoppers advocacy, and plan promotions based on deep shopper data insights.

3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Oakley, EA Sports, Fandango, Food4Less, Best Buy, Hollister, Red Bull, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Pennsylvania Real Estate Investment Trust, Playtex/Diaper Genie, Universal Music, Ralph Lauren, St. Louis Rams, The Wet Seal, US Performing Arts Camps, and dozens of other companies.

3-tier-logic-shop-shopping-snap3 Related: Leading Online Cashback Shopping Portal Shares Profits with its Members

Q: What are main benefits of using your SNAP³ mobile shopper marketing solution?

A: SNAP³ is the mobile shopper marketing module of PLATFORM³ that empowers brands to activate shoppers, track purchases, and run successful in-store programs.

With SNAP3 marketing teams can design and execute in a couple of weeks, complex promotions that usually require months of work.

SNAP³ is Easy
Shopper makes a purchase at any participating retailer. To enter the promotion shopper uploads picture of the receipt to a SNAP³ microsite as proof of purchase.

Shoppers can also email their electronic receipt, or connect to their SNAP3 account with their account at participating online retailers, and SNAP³ will pull the purchase data automatically.

Winners will be randomly chosen from among all entrants.

SNAP³ is independent of retailer POS systems, offers optional easy social login and brands can run multiple contests, sweepstakes and loyalty programs

SNAP³ is Powerful
SNAP³ provides brands with detailed analytics, a rules engine to fully control receipt validation, and a robust API to integrate with third party systems.

With SNAP³ brands have the ability to identify the stores in which purchases were made, the total amount spent, the items purchased, the date of purchase, the social profile of each shopper and their spending habits – No need to coordinate with retailers or integrate with their POS systems.

SNAP³ is Secure and Reliable
SNAP³ uses advanced scanning technology for receipt processing sophisticated algorithms to detect fraud Robust infrastructure to keep data highly secure

SNAP³ is Flexible and Fully Mobile
SNAP³ is app free, and works on any mobile or desktop environment. Brands can
Track shopping data and spending habits in any store activate retail promotions instantly process receipts, enable digital rewards and immediate redemption

snap3-sell-more-mobile Related: Startup ProfitSourcery – One-Stop Shop For Amazon Sellers

Q: What advantage does 3 Tier Logic have over its competitors?

A: While some solutions are app based, SNAP³ is web-based and works on any mobile device، that provides a much lower barrier to shopper activation from the need to download and app and keep it updated

SNAP³ is versatile and enables brands to run any type of promotion which gives marketing teams more brand centric creative space and freedom to innovate and highly customize the shopper experience, which results in higher engagement levels and more sales.

At its core SNAP³ is a technology product and has a highly advanced receipt validation and processing technology.

Our pre-built robust deep data mining means that shopper data is easy to capture and analyze, coupled with behaviour tracking and social signals, brands get to know their shoppers intimately and cater their promotions to the needs of the shoppers and their behaviour patterns, increasing the success of their promotions. This is not general data about general shoppers, this is specific, targeted data about shoppers who purchased the brand’s products based on the specific promotions. Brand fully own and have direct access to their shopper data.

SNAP³ uses best-in-class technology for security and fraud detection. SNAP3 has been vetted by the technology and security teams of some of the largest companies in the world and passed with flying colors.

SNAP³ is a highly customizable white labeled solution, which means shoppers are engaging with the brand directly.

SNAP³ is a module of a robust marketing platform that provides rewards, loyalty, content marketing, engagement, sharing, and gamification modules.

3-tier-logic-shop-shoppers-activate-gamify-track Related: Ziggedy – The True Destination Site For Cause Shopping

Q: What can we expect from 3 Tier Logic in next six months?

A: We are always looking for innovative application of our technology that provide a way to reinvent engagement in communities and among people to make a difference in the world.

We continue to work with a number of leading agencies and directly with major brands to help them implement SNAP³ and SOCIAL PORTAL into their shopper marketing plans for 2016, in addition to more than a few major initiatives with leading North American conferences and associations.

We will continue to work with our clients to explore new solutions for connecting organizations with consumers through the new mobile and social channels.

Q: What’s the best thing about 3 Tier Logic that people might not know about?

A: 3 Tier Logic was founded as a digital technology agency in February 2008 by technology entrepreneurs Robert Craig and Carlos Yong. We developed custom technology for major CPG and retails brand in North America.

We then used the learning we got from working with many brands on hundreds of successful promotions to build PLATFORM³, SNAP³ and SOCIAL PORTAL to provide organizations with dramatic and meaningful improvements in consumer engagement and communication via digital and social media technologies.

3 Tier Logic went public in Nov 2014 and is traded on the TSX Venture Exchange.

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