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Written by: Molly Sylestine, from Apptive startup team;
Mobile commerce is expected to jump more than 300 percent by 2017 according to DigiCapital. It’s no secret that mobile should be at the top of every business owner’s marketing and business development plan.
The Apptive platform is here to help! Apptive believes that all retailers should be able to sell beyond the desktop over smartphones and tablets with well-designed, native mobile applications. Since most eCommerce merchants don’t have the resources or desire to build apps in-house or to pay for custom development projects, Apptive has created a DIY app creation and management platform that allows a non-technical user to create and deploy a mobile app for their online store in minutes.
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Retailers can affordably build a mobile app that includes an iPhone and Android app, an account to manage the app, unlimited push notifications, app usage analytics and support. Its newest feature, the Specials module, is here just in time for the holidays. It allows merchants enter promotional products through their shopping cart platform. These products will then appear in their app with a countdown timer alerting customers when the sale will begin and push notifications that tell customers when the sale is actually occurring. The products will appear in a streamlined mobile interface that allows customers to easily browse and make purchases.
The Apptive platform is built on three main principles:
The Apptive Builder for Design
Apptive provides a builder which enables retailers with no coding knowledge to easily build an app. Merchants can provide their logo and branding and they can customize everything from the color scheme to font usage. Users can customize the functionality using an easy drag and drop system of modules. Each module adds a new functionality to the app, including web stores, messages, push notification deals, contact information, social channels and more.
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A Module System for Configuration
Apptive allows retailers to create an app with custom features through its module library. Merchants can take advantage of the latest smartphone advancements with no programming or coding required. The apps integrate with most of the leading ecommerce platforms including Shopify, Magento, BigCommerce and Volusion, so merchants can have their iOS or Android app in minutes.
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A Management Console for Updates
Retailers can manage their app in Apptive’s management console. They can view a preview, schedule and send push notifications, add or remove content from modules, or update billing information. Merchants can also view app analytics in the console with also connects to Google Analytics. This will show them push notification enablement and open rates, number of signups over time, user number, and user breakdown by device type (iOS or Android).
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