Listen to this articleAtlatl Software helps manufacturers and distributors become digitally mature. Atlatl AR is patent-pending technology that empowers you to create virtual representations of your products and dynamically deliver quotes with a bill of the purchased materials. We sat down with Marc Murphy, CEO at Atlatl software to learn more about the company and its technology:
Q: Marc, could you tell us something more about Atlatl Software?
A: Our sales enablement suite is created specifically for the challenging needs and complex sales processes of their sales teams. We’re changing their processes by streamlining and automating the entire sales process in one place so their sales reps can instantly translate 2D, 3D and Augmented Reality configurations into quotes to close more deals.
Q: You’ve recently announced a new digital experience; tell us something more?
A: We partnered with Levelwing, a marketing agency located in New York and Charleston, to display the value add of our products through a new web experience. A few of the changes included a new logo, design, messaging and a re-focused direction with which to interact with our brand. We’re passionate about helping sales channels become digitally mature and now we’re able to communicate exactly how we do this for our customers. In addition to the new web and brand, we built the site using Hubspot so we can fully harness the data behind leads and web activity and engage differently based on their interactions with us.
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Q: Could you explain the function and advantages of Atlatl AR?
A: Atlatl AR is our patent-pending technology that empowers you to create virtual representations of your products and dynamically deliver quotes with a bill of the purchased materials.
It’s pretty simple to use as well. Download the free app onto your iOS device, lock onto the AR marker that’s created for you and then view the AR representation of your product. We’re the only ones who are using augmented reality in this way and truly believe that the future of buying and selling will be in the mixed reality environment.
Q: What are your plans for the next six months?
A: We’ll continue to focus time on keeping the top of our funnel strong with demand gen activities. We’re also constantly optimizing our product market approach, targeting and messaging and our most effective customer targets.
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Q: How would you convince the reader to start using QuoteBooks?
A: By using our sales tools, our customers have seen a dramatic bottom line revenue growth and a 30% increase in their sales productivity. Also, our suite was built by manufacturers and distributors for manufacturers and distributors so we built only the features your sales team really needs and will actually use.
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