Listen to this articleDeveloped by CloudApps, SuMo makes it simple for its users to identify, track and promote the winning behaviors, often complex in their nature, that are proven to accelerate sales and customer service outcomes. Below is our interview with Peter Grant, CEO of CloudApps:
Q: Peter, could you explain the function and advantages of your SuMo products?
A: Any Sales or Customer Service manager will know just how hard it is to get their teams to adopt and engage with their CRM system in a way that drives the high value behaviours that produce winning results.
Running in “silent” mode SuMo allows our customers to uncover the winning habits of their top performers. This insight is then turned into intelligent coaching prompts that nudge the core performers in the team to become more like the top performers. SuMo deploys game mechanics to promote high levels of engagement across the whole sales and service process, recognizing when the right behaviors have occurred and rewarding with points and badges that elevate users up levels and leader-boards, keeping motivation levels high.
Coaching is often overlooked in the cultural hire and fire world that is Sales, but a 5% shift in performance of your core employee will actually yield you over 70% more revenue.
We have clearly seen that it makes better sense to invest in coaching than in costly fire and re-hire schemes.
SuMo makes it simple for our customers to identify, track and promote the winning behaviors, often complex in their nature, that are proven to accelerate sales and customer service outcomes. This acceleration of sales & customer service performance allows our customers to extract more value from their CRM asset and from their existing resources.
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Q: How would you convince the reader to start using SuMo?
A: If you’re a Sales or Service leader then you are only as good as the team you have around you! Chances are you’re already on the look out for ways to motivate your team to close bigger deals, sell a broader range of your offering, increase win rates, solve customer issues quicker, increase customer satisfaction scores and do it all a whole lot faster.
SuMo is the mechanism to achieve exactly this.
Because SuMo runs in “silent” mode gathering a picture of current performance it is a simple exercise to compare results before and after its deployment. The results speak for themselves, who wouldn’t want results like these?
– 140% increase in pipeline generation
– 87% improvement in teamwork
– 57% increase in activity completion
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Q: Who is your ideal customer and why?
A: The use of behavioral motivation to enhance sales and service performance is not something confined to any particular vertical industry or any size of organization and our customer base reflects this. We have over 300 customers ranging from the very large to the very small, across multiple industry sectors spanning multiple countries.
Ideally, of course, the customer needs to be using salesforce.com CRM, but if they are they can take advantage of over 250 behaviors that are pre-programmed into the system, or use the tools provided to modify or create new ones to suit their business.
We offer a 30-day free trial, that is super quick to install and get started so we would recommend everyone to give it a go and see what SuMo can do for them!
Q: What can we expect from CloudApps in next six months?
A: We’re really excited about our brand new offering, SuMo Inspire, an interactive and visually stunning (if we do say so ourselves!) collection of display-boards, capable of broadcasting any Salesforce data onto big screens.
SuMo Inspire is already achieving an astounding spike in performance for our customers thanks to the buzz and transparency it offers its users. It also represents an inexpensive way to get started on the road to employee engagement!
In the next few months SuMo will launch new functionality designed to group complex behaviors into business objectives so that you can easily create competitions that are tightly tied to specific business outcomes.
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Q: What’s the best thing about CloudApps that people might not know about?
A: The best thing about CloudApps and our product, SuMo Motivate is that it is absolutely and boundlessly adaptable to our customers’ needs. We don’t believe in the old ‘one size fits all’ type of solution. We know each business, each team is unique and so each obstacle they face is different.
Before any set up takes place, the CloudApps team works exclusively with our customers to get a clear understanding of business pains, KPIs, company culture, etc. so SuMo can be tailored to produce the best results for that specific business.
Behavioral motivation has to be a constant flow of different and interesting triggers, we know this because we “eat our own dog food”. In other words we use SuMo in our own organization to create a fun and rewarding workplace with employees who are constantly striving to stretch themselves to be the very best they can be!
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