Listen to this articleCohereOne is a full service digital and direct marketing company. Their team is made of great individuals with CEO experience behind them which gives them big advantage when it comes to seeing the other perspective in their partners needs.
Below is our interview with Tim M. Curtis, President of CohereOne:
Q: Tell us something more about the company and your services?
A: CohereOne’s team is unmatched in the industry in terms of their depth of experience, expertise, and perspective. Many of our team members have been CEOs and CMOs of large, successful direct-to-consumer and/or B2B businesses, so we bring a perspective that most “marketing” companies do not.
Q: In the digital marketing world, what makes CohereOne stand out?
A: CohereOne is platform, media, and list agnostic. That means when a client works with CohereOne, there isn’t a conflict of interest as it relates to making recommendations that benefit other areas of business. This frees up our strategists to make recommendations with absolute clarity as it relates to our clients’ catalogs and digital business.
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Q: Who is your ideal client and why?
A: CohereOne continues to pioneer the development of new, disruptive technologies and methodologies that embrace new thinking and insights. As a testament to that, CohereOne oversaw the development and spinoff of NaviStone® as a separate company. NaviStone® represents a breakthrough in website visitor tracking technology for digital and direct marketing that build unique audiences for robust marketing results. This tested approach identifies prospects more quickly than the traditional historical transaction data used by cooperative databases and vertical lists.
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Q: What advantage does CohereOne have over its major competitors?
A: CohereOne’s 360º Customer Experience Management™ service represents the only direct marketing firm to build within the agency combinations of industry and channel expertise in order to provide acquisition, retention, and reactivation services that span all direct and digital marketing channels. Partners at CohereOne regularly travel the globe to speak and consult with companies of all sizes.
Q: What can we expect from you in the future? What are your plans?
A: Merchandising: Too often relegated to the backwaters of the catalog industry, merchandising, including sourcing, operations, and analytics, actually plays a paramount role in determining a company’s success. Only CohereOne saw to it that merchandising became a core element of the agency’s service offerings in order to better prepare for the multi-channel and omnichannel age.
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