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CRG emPerform Focuses To Help Its Customers Automate Their Talent Management Efforts

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Since 2004, CRG emPerform has been providing complete performance management software to help companies better optimize their talent management efforts. Below is an interview with Natalie Trudel, Marketing Manager for emPerform. Below is our interview with Natalie Trudel, emPerform at Corporate Renaissance Group:

Q: Could you provide our readers with a brief introduction to CRG emPerform?

A: CRG emPerform has been around for over 12 years and our focus is to deliver flexible, easy-to-use and robust performance management software to SMB’s around the world. We offer a very intuitive and complete suite of performance management functionality to help organizations automate and streamline their performance management efforts and build a top-performing workforce.

Q: How does emPerform help companies adopt more modern and ongoing performance management?

A: The main challenge for many organizations is finding a way to update manual and time-consuming appraisals. There are still many organizations relying on paper to manage the goals, development and performance of their talent. The whole thing takes way too much time for everyone involved and isn’t being perceived as adding any value. At the same time, there is no question that businesses are realizing that once-a-year performance management processes and systems aren’t doing much good. There is just too much that happens or could happen in a 12 month period to delay important conversations.

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The focus for us at emPerform is to help customers automate their talent management efforts and re-tool their processes so it makes sense for them. The features and setup of emPerform makes goal-setting, development planning, status tracking, real-time feedback, and succession planning accessible and available to HR and staff. The result is a performance management strategy that is easier and more meaningful to businesses, helping them to better align, develop, reward and retain the top-talent they need to stay competitive.

Q: Could you explain the most prominent advantages of your online employee performance management software solution?

A: emPerform has many critical advantages that make it an excellent choice for SMB’s. The top would have be configurability, price point, a non-modularized feature set, and the customer experience and support. In terms of emPerform’s configurability, it is truly unmatched, allowing clients to tailor their system to meet their exact needs. This is important when building or re-tooling a talent management strategy. The fact that emPerform is offered at an affordable price-point and isn’t modularized is a big help for HR trying to budget for new technology and plan for long-term performance management. Finally, the fact that clients are provided with a dedicated and experienced Implementation Consultant for project planning, guidance, training, setup and support is really what sets us apart and results in phenomenal customer success and retention.

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Q: What’s the ideal company that would benefit from emPerform?

A: emPerform customers span every industry, from healthcare, finance, insurance, manufacturing, not-for-profit, government, technology and the list goes on. Our breadth of customers is truly remarkable because the need for effective performance management isn’t restricted to just one sector. Our customers are small and medium sized businesses ranging in size from 50 employees to 4,000 and are typically plagued with inefficient, manual, and legacy performance appraisal forms and processes. We help by providing the technology and expertise to automate and re-tool performance management processes so they are meaningful to the organization and help boost productivity, engagement and performance.

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Q: What’s New this Year With emPerform?

A: This has been another exciting year so far. Along with welcoming a record-number of new customers, we also launched version 5.0 of emPerform. This latest release includes several new enhancements to increase the accessibility and usability of all modules included in emPerform. A sleek and modern user-interface, accessibility on mobile devices, new talent dashboards with line-of-sight visibility, a behavior-based competency matrix, and helpful appraisal timelines are among the helpful additions to the software. The release has been well received and as a result, emPerform won a Brandon Hall Award for Best Advances in Talent Management Technology for Small and Medium-Sized Businesses.

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