Listen to this articleReviewTrackers helps businesses manage their online reputations. The company recently announced a $4 Million funding round to boost development of its customer feedback platform. ReviewTrackers aggregates online review data from 80+ review sites and puts it into one dashboard which can be used to a macro or micro level, depending on the goals/needs of the business. Below is our recent interview with Mandy Yoh from ReviewTrackers:
Q: Mandy, how would you describe ReviewTrackers in your own words?
A: ReviewTrackers is the award-winning software that elevates the voice of the customer and enables brands to innovate based on customer reviews and feedback. The platform aggregates and tracks reviews from over 80+ review sites, helping busy professionals focus on what matters most: their customers. The dashboard within the software helps brands uncover actionable customer insights and make data-driven decisions that improve their brand reputation.
Q: Could you please give us more insights into ReviewTrackers functionality?
A: ReviewTrackers aggregates online review data from 80+ review sites and puts it into one dashboard which can be used to a macro or micro level, depending on the goals/needs of the business. The review data is then processed through their Trending Topics feature, that processes the review data using natural language processing (NLP) and machine learning to analyze the text in the customer reviews. This analysis helps surface the most relevant keywords and attaches positive or negative sentiment to them in one, easy-to-understand word cloud.
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Q: How does your solution perform in practice? What are the results?
A: The software uses natural language processing (NLP) and machine learning technology that dives deep into the review data to help surface the most relevant keywords and attaches positive or negative sentiment to them in one, easy-to-understand word cloud.
This feature called Trending Topics makes sense of unstructured data while surfacing invaluable customer insights which is not readily made available by traditional approaches in online reviews and feedback management. This feature leaps ahead of the competition, operating at any scale and provides an easy-to-digest analysis at any level — from the C-suite to the frontline.
Q: You’ve recently announced a $4 million Venture funding; what’s your next step?
A: This fresh financing round will be used to accelerate the development of the ReviewTrackers software to meet the needs of its expanding enterprise-level customer base.
With this new technology, ReviewTrackers is positioned to have a transformative impact on enterprises across a wide range of industries, therefore; the capital will also be used towards ramping up our workforce.
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Q: How would you convince the reader to start using ReviewTrackers?
A: ReviewTrackers helps busy professionals save time and focus on what matters most: their customers. ReviewTrackers’ helps brands manage their online reviews, uncover hidden customer insights, make data-driven decisions and improve brand reputation. Used by over 25,000 businesses, ReviewTrackers is the premier customer feedback solution for enterprise businesses.
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