Listen to this articleEES Essential Eyebrow Solution is the only clinically-tested topical cosmetic eyebrow formulation on the market to address eyebrow thinning or potential eyebrow loss. Below is our recent interview with Renata Marie Vestevich, President of EES Essential Eyebrow Solution:
Q: What is unique about EES Essential Eyebrow Solution® and how does it stand out from the competition?
A: EES™ is a patented, paraben-free formula comprised of the natural botanical black cohosh that has been shown to support eyebrow fullness and suppleness.
EES™ was originally formulated to help preserve eyebrow hair in connection with chemotherapy treatment. The EES clinical trial data was published in PRIME International Journal of Aesthetic & Anti-Ageing Medicine, a peer-reviewed publication. The results demonstrated that 91% of the 117 enrolled participants retained 50-100% of their eyebrow hair, despite experiencing full body hair loss elsewhere. Interestingly, many of the participants in the EES clinical study reported their eyebrows appeared to be stronger, fuller, and more supple than they were before using the EES solution. These findings support EES’s efficacy in connection with chemotherapy-induced eyebrow loss, as well as its use for general beauty applications. EES nourishes, conditions, and revitalizes eyebrows to support lasting fullness for all who use it.
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Q: Describe EES brand and marketing philosophies.
A: RMV Trademarks, LLC, manufacturer and distributor of personal care products, is made up of a team of medical and cosmetology experts, including myself as founder. RMV is committed to providing pure, safe, and soothing botanical products for beauty care and good health. Our company has recently launched EES-Essential Eyebrow Solution®, a patented, topical formulation that is used cosmetically to address eyebrow thinning or loss. And the trend for fuller eyebrows is no blip – it has been going strong for over five years. EES™ lends itself wonderfully to the conditioning and revitalizing of the natural, lush brows associated with vibrant beauty. Our mission is to help women (and men) retain their confidence and vitality while enhancing their innate attractiveness through highly specialized, wholesome products for everyday use.
RMV supports the work of the Look Good Feel Better® Foundation, a non-medical, brand-neutral public service program that teaches beauty techniques to people with cancer to help them manage the appearance-related side effects of cancer treatment. Both RMV and LGFB are dedicated to improving the quality of life and self-esteem of people undergoing cancer treatment. RMV is presently collaborating with the LGFB organization to establish a corporate partnership.
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Q: Tell us something more about the importance of eyebrows and how your solution could help.
A: Eyebrows are one of the most important features of our face. In addition to protecting our eyes, they create a frame for our face, make us more attractive, and play a vital role in nonverbal communication. Eyebrows enhance the facial expressions we use to convey happiness, anger, surprise, fear, sadness, and other emotions. Because eyebrows play an important cosmetic function, loss of eyebrow hair can be very distressing.
Most people take their eyebrows for granted. That is, until they find their brows beginning to thin because of aging, or they are faced with medical challenges such as chemotherapy treatment and are told they may lose their eyebrows completely.
As reported in the PRIME Journal article, EES Essential Eyebrow Solution® has been shown to preserve eyebrow hair loss in connection with chemotherapy treatment, thereby, supporting the psychological well-being of cancer patients. EES is also used cosmetically to condition and revitalize eyebrow hair for those who simply desire lush, fuller eyebrows.
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Q: Any specific geographic markets you are focusing on?
A: Presently, we are focusing on the United States market. Additionally, we are in the process of acquiring international patents, which would allow us to initiate the process of introducing EES Essential Eyebrow Solution® to Western Europe and Canada.
Q: What are your plans for 2017 – trade shows, etc?
A: RMV Trademarks just launched EES in January of 2017. But we already have plans for participating in the 2017 American Society of Clinical Oncology (ASCO) Annual Meeting which will be held June 2-6 at McCormick Place in Chicago, IL. This year’s meeting – “Making a Difference in Cancer Care With You” will highlight the most advanced treatments, products, and services in oncology to more than 30,000 oncology professionals from around the world. We’re excited to introduce EES – Essential Eyebrow Solution® to these professionals.
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