Listen to this articleFleet Complete is a global provider of mission critical fleet, assets, and mobile workforce management solutions. The company has already a well-established business base in North America and over 150,000 subscribers worldwide. Below is our interview with Tim Kwan, Marketing Lead at Fleet Complete:
Q: Tim, tell us something more about Fleet Complete and the core of your business?
A: At Fleet Complete, we merge all tracking and management capabilities for fleets, assets and mobile workforce into a single, integrated software platform, thus bringing all business operations to one interface. This is next-generation telematics, leveraging Internet-of-Things (IoT) (a combination of sensor-to-machine communication and data analytics), that we wield to effectively connect business owners with their mission-critical assets and resources – be it vehicles, high-value equipment, in-field workers, or all of the above. We are leading the industry in innovative approaches to the challenges our clients face in the increasingly fast-paced business environment; consequently, innovation is at the crux of our company’s entrepreneurial model.
Specializing in IoT, it was crucial for us to partner up with the best local and international mobile carriers out there. Hence our business strategy is defined by exclusive partnerships with prominent telecom giants, such as AT&T in the U.S., Telus in Canada, and a number of new partnerships soon to be announced in Europe and Asia-Pacific, which allow us to offer the most reliable mobile solutions to our clients.
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Q: What advantage does Fleet Complete have over its competitors?
A: Many big telematics companies have already grasped the advantages of an integrated platform for fleet and resource management, however, the assortment of capabilities is quite selective, focusing mainly on the most popular market demands. The Fleet Complete platform strives to encompass all market needs, from big to small, and we preemptively seek out new business niches that haven’t been optimized yet in order integrate it into our solution portfolio.
We cover everything from fleet, asset, equipment and workforce tracking, to time sheets, billing and invoicing, to internal fleet optimization and vehicle diagnostics, to dispatch and advanced performance analysis reporting, to the new ELD regulation compliance in the U.S. and Canada, to tailor-made business logic applications for clients with specific job requirement, and so on. These solutions can each stand alone or be deployed in any combination with each other, providing optimal business scalability for our customers. And as we enter new international markets, like with our recent acquisition of ITmobile in the Netherlands, we broaden the scope of our products, catering to region-specific needs in our global expansion.
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Q: Who is your ideal customer and why?
A: Our ideal customer is the one that needs help. People, Innovation, Community, Quality are our cornerstone values in business, as we strive to help our clients remove obstacles and complexities from their daily operations and help them succeed in their endeavours. We derive pleasure from problem solving and always hire top-rated creative talent to our core to achieve that.
Feeding into that ideology, the end-user experience is paramount to us, and the ease-of-use of our solutions is something that we take very seriously. If there are multiple steps to doing something, we try to make it into a one-step process; this way, we deal with the complexities so that our clients don’t have to and can efficiently manage their business from one single interface on their desktop or a mobile device.
Q: What are your plans for next four months?
A: Fleet Complete is one of the fastest-growing businesses in Canada, that continues to expand rapidly in the international scene. With already a well-established business base in North America and over 175,000 subscribers worldwide, our recent acquisition in Benelux and prospective expansion into the Asia-Pacific region give our corporate strategy a new scope and breadth to work on in the following months.
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Q: What’s the achievement Fleet Complete is most proud of?
A: Looking back at the genesis of the company in 1998, when two university friends decided to build a software platform for the courier service industry, and 18 years later, what has evolved into a global enterprise that can cater to almost any industry is something we take great pride in. The innovative edge of the people who work here has propelled this company from a small startup in Markham, Ontario, to an international business, headquartered in Toronto’s downtown tech hub, with a five-year revenue growth of 109%. Fleet Complete has been recognized by PROFIT 500 and Branham300, among others, for its entrepreneurial achievements and continues to receive accolades year after year, which pays homage to all the quality work that is put in by the team of people who work here.
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