Listen to this articleIntelligenceBank is a business process software company with offices in Melbourne, Australia, Los Angeles, CA and London, Europe. IntelligenceBank SaaS applications – Digital Asset Management, Knowledge Management, Risk and Compliance and Board Portal – save businesses money, and make work seamless. Below is our interview with Tessa Court, CEO of IntelligenceBank:
Q: Tessa, tell us please how does IntelligenceBank differ from its competition?
A: IntelligenceBank Digital Asset Management Software is about making marketing processes seamless. While many companies purchase a DAM to centralize images and media assets so they are available on-demand, Intelligencebank is different in that in addition to robust DAM features, we also provide specialized processes around the production, categorization, management and distribution of these assets. For instance, with IntelligenceBank you can have creative workflows, image markups and annotations, web-to-print creative templates, and usage rights management. The beauty of IntelligenceBank is that while it is completely out of the box software, it can be tailored to a brand’s specific requirements.
Q: What are main benefits of your Digital Asset Management solution?
A: The most important benefit is that we help marketers put a process around their creative assets, and help their team stay on brand. Specific benefits include:
1. Reduce time it takes to find digital assets with advanced metadata categorization and lightening fast search.
2. Avoid duplication of creative asset production, as your whole team can see what is available.
3. Ensure creative work has excellent production values and is on brand with workflow approvals.
4. Always comply with talent usage rights with alerts and reports available when files with expired talent dates have been reached.
5. Make it easy and cost effective for local marketing efforts to be tailored.
6. Showcase your brand guidelines so everyone on your team understands them, and they are not hidden away in a PDF.
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Q: Could you explain the function and advantages of your new Web-to-Print feature?
A: IntelligenceBank’s Web-to-Print feature makes it easy for marketing departments to control their brand AND give local retailer branches, partners or other stakeholders the flexibility to edit specified areas of creative InDesign files. Here’s how it works:
1. Install our web-to-print plugin, and determine which elements can be edited on your InDesign templates. Templates can be for print or digital creative.
2. Upload your templates to your IntelligenceBank DAM.
3. Enable your partners, colleagues or even retail staff to make minor, controlled edits, such as changing a logo, copy or colors that you determine.
Not only does this give marketing departments better control of local marketing initiatives, it also saves on agency fees and avoids ‘creative interpretations’ which are off-brand – Ideal for franchises, dealerships, retail or any organization that has multiple branches.
Having Web-to-Print functionality as part of a DAM ensures marketers can leverage their creative library and workflow capabilities with end user customization. More information can be viewed on our blog.
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Q: Who is your ideal customer and why?
A: At IntelligenceBank, we work with customers both large and small, so it’s not about the size of the organization, but rather, how much sharing of digital asset management files the company needs to do with other parties. For instance, we work with large, global travel companies who need to put processes around their digital assets and creative while interacting with literally thousands of travel agencies around the world. On the reverse, we have small companies who had a distribution network of 50 resellers who need access to product shots and advertising. Both companies would need IntelligenceBank DAM to save time and money ,but on different levels.
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Q: What can we expect from IntelligenceBank in next six months?
A: Since we are passionate about helping people with their marketing processes, and ultimately making their lives easy in doing so – the roadmap ahead for us is all about integrations. We have a robust API that many of our clients use to integrate their IntelligenceBank with internal systems such as product libraries, sharepoint and other. We also have a DAM Connector with Sitecore CMS which has been a huge success in saving marketers hundreds of hours a week by integrating their website with their media library. So in the next six months, making it even easier to integrate IntelligenceBank DAM with a customer’s marketing stack will be a key area of focus. Another integration that will be launched is on-the-fly translations into 40 different languages, so all of a customer’s users can have a great experience with the software.
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