Listen to this articleNuvanna delivers the latest innovations in comfort technology with the primary mission of helping consumers live a more balanced life. Years of experience and the best materials have been invested in the production of the revolutionary mattress. The Nuvanna mattress consists of three layers, each with a special function of its own. With a 100 night trial period, the company aims to increase comfort and reduce stress. Below is our interview with Alvaro Vaselli, the Founder and CEO of Nuvanna:
Q: What’s Nuvanna’s story? How did Nuvanna start?
A: In January 2017, we launched Nuvanna to help the next generation join us on the journey of embracing a healthy, balanced life, starting with one key element: rejuvenating rest.
I recently discovered the benefits of pursing a healthy balance in my own life. I created Nuvanna because I wanted to use my business and technology background, resources and personal experiences to help others enjoy the same benefits faster. The Nuvanna brand is the embodiment of my mission to help people realize how easy it is to reach a better, more balanced life.
Nuvanna offers direct-to-consumer products and resources for creating a life that’s in balance, beginning with premium mattresses that incorporate the latest advances in sleep technology, a stress-free online buying experience, risk-free 100-night trial period and tips for creating a positive and balanced life.
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Q: Your mattress incorporates the latest innovations in foam technology; tell us something more?
A: We’ve built an amazing product by using the latest in comfort technologies. I leveraged 20 years of experience working with the world’s largest mattress companies along with leading-edge material scientists to develop the Nuvanna product. We didn’t compromise on the quality of the materials used and we stand behind the product with a worry-free 10 year warranty.
Nuvanna’s 100% American-made mattress uses a three-layer foam construction to provide a strategic hierarchy of comfort, temperature control, motion absorption, support and durability.
Foam Layer #1: Ascension Layer: The top layer uses highly adaptive comfort foam that cradles the consumer’s entire body. The Ascension Layer closes any gaps between the mattress and the body, maintaining proper alignment and eliminating painful pressure points regardless of weight, size or sleep position. The result? No stiffness or soreness upon waking.
Foam Layer #2: Equilibrium Layer: The Nuvanna Equilibrium layer is built for motion absorption. It responsively contours to sleep movements so that the consumer experiences continuous support without feeling every motion his or her partner makes. The result? Motion transfer is minimized for truly restorative, undisturbed rest.
Foam Layer #3: Foundation Layer: The Nuvanna Foundation layer provides progressive support for the entire system preventing the user from sinking. The more weight and pressure applied to the mattress, the more lift it provides through the optimized 3-layer system. This progressive support feature eliminates the sinking quicksand feeling that often plagues foam mattresses. The result? Consumers feel cradled, comforted and supported as opposed to sunken and submerged.
Mattress Cover: The mattress core is wrapped in a moisture-wicking, breathable cover made with TENCEL®, an ultra-premium fiber with superior performance. Botanically derived and eco-friendly, the revolutionary fibers of TENCEL® outperform cotton and poly fabrics by absorbing moisture completely and releasing it away from the body. This means the mattress maintains a hygienic environment that naturally inhibits the growth of bacteria. Without chemical additives, TENCEL® fibers are more absorbent than cotton, softer than silk and cooler than linen.
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Q: Could you explain the most prominent advantages of your products?
A: In addition to delivering a supremely comfortable product, built with the latest innovations in comfort technology, our goal is to provide consumers with an easy, positive online buying process to reduce the stress that comes with the typical mattress store shopping experience. A 100-night trial period eliminates the high-pressure decision-making process consumers often undergo in brick-and-mortar stores. In addition, bypassing the middleman enables us to offer our customers significant value, with prices at roughly a third of traditional retail stores, including free shipping. If it doesn’t work out for you, it will continue to do good work in the world. Any mattress returned to us is donated to The Salvation Army or other charitable organizations.
Q: What are your plans for next 12 months?
A: Spread the word about Nuvanna and inspire people to do everything they can to live a more balanced life!
Q: What is priority #1 of the business?
A: Nuvanna is the first mattress company with the primary mission of helping consumers live a more balanced life. That’s our focus. And it begins with offering a supremely comfortable mattress.
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