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Qolture: A Customer-Centric Furniture Company With Style-Inspiring Simplicity

Qolture is a company that values high-quality and streamlined design offering unique and affordable home furnishings and assembly. With a constantly increasing catalog of products and a mobile app on the way Qolture can easily help you pick the right products for your house. Below is our recent interview with Karl Sutton, CEO of Qolture:

Karl Sutton

Q: How would you describe Qolture in your own words?

A: Qolture is a burgeoning online furniture store that sells imported upholstered products and accessories. It is a customer-centric company with a focus on improving the customer experience and creating utility for its growing customer base. Moreover, Qolture is a socially responsible company. One of our objectives is to enhance the quality of life of disadvantaged people and ameliorate socioeconomic conditions of underprivileged communities throughout the world.

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Q: You’ve recently announced your new partnership with Furniture Assembly Experts; tell us something more.

A: Furniture Assembly Experts is a reputable company with a proven track record of success. It will provide furniture assembly services to our customers who reside in Washington D.C., Maryland, and Northern Virginia. Many people have busy lives and thus would rather spend their spare time winding down from the work—not reading instructions and diagrams. Furniture Assembly Experts’ technicians have ample experience in assembling dressers, chests, coffee tables, end tables, night stands, bookshelves, entertainment centers, and more.

Q: What advantage does Qolture have over its competitors?

A: One of our points of differentiation is our alliance with furniture assembly operators. We will continue to vertically integrate with operators that provide furniture assembly and disassembly services throughout the United States. Furniture assembly is a time-consuming task that many consumers simply do not want to undertake. Qolture allows its customers to bundle furniture assembly services with purchases at checkout, thus creating value for consumers and alleviating a major pain point.

We also offer free shipping on all orders over $99 and free return shipping within 90 days. Customers who reside in our service area receive a 5–10 percent discount for in-home assembly. Our operating expenses are lower than competitors who have brick-and-mortar locations, so we can better incentivize consumers who are shifting towards making more purchasing decisions online.

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Q: Could you tell us something more about your carefully curated collections?

A: Qolture offers quality furniture for the living room, dining room, bedroom, home office, and kitchen. We carry upholstered products from trusted brands, such as Zuo Modern, Baxton Studio, and Flash Furniture. We source and select items that consumers demand.

Q: What are your plans for the next 12 months?

A: We will continue to reach new milestones by constantly redesigning our business model and reaching new heights in the home furnishings industry. Furthermore, we will expand our catalog to include new product lines and offer a wider selection of imported upholstered products. Additionally, we will improve our value proposition by identifying customer pain points and finding innovative solutions to satisfy their needs. Finally, in the future, we will also develop a new, user-friendly iOS and Android app that allows users to arrange furniture in a virtual environment.

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