Listen to this articleCKR Interactive is a full-service recruitment marketing and employer brand agency based in Campbell, California. Their consultative approach delivers tailored recruitment solutions that allow companies to attract and retain top talent.
Below is our interview with Curtis Rogers, President and CEO of CKR Interactive:
Q: Who are the primary clients of CKR Interactive and what are some of the key challenges you are helping them solve?
A: Our clients typically fall into five industries [Healthcare, Biotech/Pharma (includes Medical Devices), Technology, Financial Services and Retail/Hospitality]. Some of our long-time clients include: Genentech, Roche Group, Edwards Lifesciences, NetApp, Genesis HealthCare and Mount Sinai Health System. Challenges include: employer branding, social recruiting strategies, interactive solutions like augmented reality, career website development and metrics/analytics.
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Q: Could you tell us something more about your solutions?
A: We take a scientific approach to recruiting through our own metrics application, Reqmetrics that captures the data points that measure your return on investment, including clicks to applies, source of hire, cost of hire and more. In addition we have developed a new format for job descriptions with our Visual Job Descriptions product. Beyond our technology approach to marketing, our core competencies include media strategies, including social media, employer branding and creative executions.
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Q: What is unique about CKR Interactive’ and how does it stand out from competition?
A: We are driven by our mission to partner with clients and provide them with innovative recruitment marketing solutions that attract and retain clients. What truly sets us apart is our consultative approach, as well as our unique culture. We are also fortunate to be Headquartered in the heart of Silicon Valley which complements our technology leadership in our market segment.
Q: What new technologies are disrupting the recruitment marketing industry right now?
A: Technology is allowing us to more precisely pinpoint potential applicants, greatly improving a company’s return on investment. It’s no longer a marketing shotgun approach, but more succinct targeting that gets better and more cost-effective results. In addition, mobile-responsive tools that offer a better candidate experience, as well as career path tools and companies that offer student loans re-payments are coming into play.
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Q: What are your plans for next six months?
A: To continue to embrace our consultative approach to business, to continue improving our technology as we grow our business, and retain our employees by arriving at new initiatives that peak their interest including our 2017 social responsibility goal and our learning and development objectives.
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