Listen to this articleDataworks is a niche digital marketing agency, specializing in e-Commerce, that serves as a one-stop-shop for its e-Commerce clients. Below is our interview with CEO of Dataworks, Nir Wiener:
Q: What’s the best thing about Dataworks that people might not know about?
A: While most digital marketing agencies serve a wide range of customers, including e-Commerce, Dataworks is a niche agency, specializing exclusively in e-Commerce. We focus all of our efforts and resources into growing our e-Commerce client’s businesses. We are true e-Commerce experts!
Q: What makes Dataworks unique and different in the market?
A: Dataworks is a full-service e-Commerce agency and serves as a one-stop-shop for our clients. From the outset, Dataworks conducts for its customers an extensive business strategy before they launch into new markets. We design and build our client’s websites, landing pages and apps with all of the best practices for e-Commerce. Finally, we are a team of online professionals, each in their own specific field, from multiple geographical backgrounds. This offers an added advantage as we work with clients to penetrate new, international markets.
In short, there is nothing that we can’t do to for our e-commerce clients.
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Q: More generally, how do you see the e-Commerce landscape developing, and where do you place yourself in the industry?
A: The e-Commerce sphere has quickly become the fastest growing channel of the retail sector. A brand’s e-Commerce website not only offers an additional outlet for sales, but it also serves as a major “display window” for the company. Not only does an online store drive sales, but it also provides a tremendous boost to the offline business as well. For businesses with a current off-line presence, Dataworks is able to offer a significant added value in the way the online business complements the off-line business.
In addition, the e-Commerce sphere continues to evolve at a rapid pace. Facebook continues to roll out advanced targeting and advertising capabilities and is shifting the balance more and more away from traditional PPC advertising in Google. Marketing campaigns on Facebook require the ability to react “on-demand,” in terms of graphics, campaigns and copy that reflect the company’s image, plus, the ability to accurately measure cross-device conversions (which can be a huge issue for Facebook marketers). Dataworks is already significantly ahead of the curve in each of these areas.
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Q: What can we expect from Dataworks in 2016? What are your plans?
A: We are continuing to grow as a company, both in terms of our customer base as well as our capabilities. One of the areas that we really pride ourselves in is our ability to break down and analyze the customer’s business data. We plan to continue to expand our strategy and business development department during 2016, while we continue to educate our clients about this extremely important service and how it can grow their business. You can also expect to see more fun videos from Dataworks, like the recent video that we launched in celebration of Black Friday.
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Q: How would you convince the reader to start using your services?
A: We have a proven track record of success! Dataworks typically services two types of customers, who fall into one of the following categories: The first one is a business that has lived “offline” for a significant period of time and would like to transition to the e-commerce realm. This business knows how to manufacture and/or sell, but is less familiar with the online world. The second type of customer is a new business that lives online, in which we are involved in the evolution of the brand and the entire business from day one. We have vast experience and thrilled customers in both of these scenarios!
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