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Urban Mattress’ New Website Goes Beyond E-Commerce And Retail By Augmenting An In-Store Experience

Urban Mattress aims to educate the public on recognizing a mattress purchase as a health investment. Urban Mattress’ new website goes live in March 2017, allowing them to provide Urban Mattress quality options nationwide. They currently have 12 stores open across the nation and intend to continue growing their physical locations. Below is our interview with Billy Williams, the founder of Urban Mattress:

Billy Williams

Q: What is unique about Urban Mattress’ new website and how does it stand out from competition?

A: The new website goes beyond e-commerce and retail by augmenting an in-store experience. Our team studied user experience (UX) and combined it with what we know about the needs and habits of shoppers. With these insights, we built criteria that are relevant for online buyers to know in order to make a purchase. For example, we ask which side of the body one sleeps on most or even one’s weight. With this information entered, an interactive gallery presents options that align with various budgets and warranty preferences. The customized interactive gallery allows us to avoid confusion between a traditional “firm” bed versus a “supportive” one while providing the consumer with their unique mattress solution.

Q: What are your plans for 2017?

A: Our website goes live in March 2017, allowing us to provide Urban Mattress quality options nationwide. We currently have 12 stores open across the nation and intend to continue growing our physical locations. We believe how you dress your mattress and what type of base it is on is directly affiliated with your quality of sleep. With this in mind, we are launching a new partnership for bedding. However, we will continue to make all of our pillows in-house at our factory in Colorado using the finest textiles and natural materials.

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Q: How would you convince the reader to purchase from UM’s new website?

A: Our website is backed by data. This means every experience and solution is unique to the buyer. Our services seek to provide both, making Urban Mattress unparalleled.

Q: Are you seeing an increase in online mattress sales overall? If so, please explain.

A: Yes, we believe that we make the best mattresses on the planet, and we aim to match every customer to the right solution. Over the past 3-5 years, many bed-in-a-box online retailers have popped up with “one size fits all” mattresses. However, no two people are alike. We offer the best possible solution—different mattresses to fit different people. Our increase in online sales shows that the customer agrees with us.

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Q: How are you seeing the market evolve over the past few years and what is Urban Mattress doing to maintain newness to consumers?

A: While many online companies have entered the market within the one size fits all category, Urban Mattress aims to educate the public on recognizing a mattress purchase as a health investment. We offer much more than just one mattress option, with additional features like the super hygienic and hypoallergenic tight weave quilt covering that prevents absorption of sweat, debris, skin cells or dust mites. We also promote extra comfort with a plush layer of wool for body cooling or heating and 3-inch latex foam (compared to industry standards of about 1-inch), crafted by a multi-million dollar machine local to the Denver manufacturing facility. All of our beds are made in Colorado, and many feature extremely high quality materials for a price that competes with even the least expensive beds out there.

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