Listen to this articleSpecialists in messaging app marketing, iMessage stickers and branded Emoji, Visixtwo powers the Emoji campaigns of some the world’s most recognizable brands. We sat down with Nathan Barker, the founder of Visixtwo to learn more about the company and its feature:
Q: Nathan, how would you describe Visixtwo in your own words?
A: Visixtwo is a specialist in mobile messaging marketing. We place our clients brand into a truly sacred place; a conversation between two consumers. The way we do that is through the creation of content that users can express themselves with: Custom Emoji, Branded iMessage Stickers, Gifs and unique activations.
Q: Tell us about some of your work?
A: We were fortunate to be selected again by the not for profit Movember in 2016. The Mo Emoji pack contains a set of Movember inspired emoji, badges showing support, participation and a variety of moustaches which can be used to enhance photos and messages.
The Emoji can be used both in messages and utilizes the new “peel” feature which allows them to be “peeled” and placed anywhere in text or layered onto photos to create fun collages.
We are about to launch Bagelmoji the iconic multicolored bagel emoji of world famous Bagel artist Scot Rossilo.
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Q: Tell us something more about your services? Who is your ideal costumer?
A: Where we excel is helping businesses who want to reach a millennial audience. Our customers range from STIHL the worlds biggest manufacturer of chainsaws, Movember Foundation and many Universities such as the University of Baltimore.
From day one we have been a global company, our first two clients were in Israel and Brazil. What unites all our work is that it is intended to reach and engage.
Q: What is the coolest emoji you have seen?
A: One that always makes me smile is Popemoji. I am not religious and the emoji themselves are not for me, but the Pun of the name is superb and I tip my hat. ZAQ is a Japanese emoji that actually represent a power company and I think it is great its very PIXAR. Movember Mo Emoji is one we worked on is my favorite its very cool and you have a wider license when you are going for that urban male audience. As you can see the style is wide and that is because so is the target user and that is the way is should be. Branded Emoji are only effective if you give the user something they want to use and our industry is very good that.
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Q: Why would marketers use emoji or stickers?
A: Marketers are realizing that messaging and social media are a community and it is essential to create something that a millennial consumer would share amongst their community. If we look at the US its not just stars such as Kim Kardashian but brands like Starbucks and DreamWorks that are harnessing the power emoji and digital stickers. If you think about a conversation it is between two or more people. So every time your branded emoji is sent you are engaging with the sender and the receiver.
Q: Put another way, if every time I sent you a SMS I put a “love from’ but in the white font text of COKE on an iconic red background. Do you think that would have value? That overtime and with repetition that would keep the brand top of mind in a young consumer?
A: Now imagine I can tell you how many males in the USA and how many females in France used them, which ones they preferred and how many minutes a month was spent engaging with them. That is the detail we can offer.
When we worked with the University of Baltimore it came as no surprise that most users were in Baltimore, but what was a surprise was that 15% of users were in China. So as you can see branded emoji spread virally in unexpected ways and using our sophisticated analytics data marketers can track the result and ROI in minute details.
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