Vivial is a groundbreaking ad tech company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. Vivial’s mission is to help its customers grow their business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor. They help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results. Below is our interview with Laura Cole, Vice President of Marketing at Vivial:
Q: What’s the best thing about Vivial that people might not know?
A: Digital marketing is not a one-size fits-all experience. Since each of our customers has a unique business model with different marketing needs that vary across geographies and industries, we match our products and services to meet their specific needs and budget. Our SaaS-based Vivial Marketing Platform allows customers to manage content, review results and take action from an easy-to-use dashboard. Many Vivial customers utilize the platform for directory optimization, email, social media and content marketing, all offered at a flat rate, which is supported by a dedicated Account Coordinator. Our customers believe that dedicated support is a true differentiator.
Vivial also offers a comprehensive Search Engine Optimization (SEO) solution including directory optimization, onsite optimization, offsite content and link building. Our Ad Tech Consultants work with small and medium-size businesses (SMBs) to design and implement a program tailored to the business’ needs while producing the best results possible. In fact, 85 percent of Vivial’s SEO customers achieve a page one search ranking on Google after six months. Our full end-to-end SEO solution includes an all-in-one dashboard, which reports on the ranking data and the details of the work that Vivial has completed.
Q: Vivial recently launched its new website, tell us more?
A: We are really excited about our new website because it provides an excellent user experience with improved navigation and functionality throughout. For example, customers can now enter the site based on their level of digital marketing knowledge to help them easily discover information and resources they need to meet their company’s digital marketing needs. Additionally the new site offers a plethora of marketing trend reports, white papers and educational opportunities to ensure businesses have the latest information they need to be successful. We’ve also included engaging customer success stories illustrating how Vivial’s dynamic platform generates strong marketing results that translate into sales.
We understand how important a strong online presence is to local businesses and to kick off Vivial’s website launch we’re offering a free website build for new customers. According to Clutch’s 2016 Small Business Website Survey, 46 percent of SMBs do not have websites to promote their businesses online and of those who do have a website, one in four are not optimized for mobile devices. Vivial can help businesses of all sizes build an effective, mobile optimized online presence that includes fundamental features without hefty monthly fees and large set up costs.
Q: Who is your ideal client and why?
A: While we help businesses of all types increase their visibility through our full range of customer engagement tools, SMBs are our ideal clients. We understand the unique challenges that SMBs face in today’s marketplace. It is a complicated task for business owners to learn, let alone stay ahead of marketing technologies and trends, so we help them easily and affordably connect with customers, build loyalty, manage content and track results. We see many SMBs utilizing one company for social media, another company for SEO and still another provider for analytics. Our platform is an asset to these businesses because we unify this fragmented approach by bringing all of these critical marketing functions under one umbrella, providing owners with one solution for all of their needs with a seamless infrastructure and a single point of contact. Because of this, we’ve made an undeniable impact on many types of SMBs.
For example, in the restaurant industry we’ve helped many of our clients improve their rankings on search engines. As Google reports, searches “near me” have doubled since last year, and 70 percent of all smartphone searches result in an online action within an hour. Therefore, it is critical for restaurants to show up in these types searches, which is what Vivial does best. But, our expertise expands beyond the service industry as we work with clients across early 6,000 industries, including real estate, fitness, animal care, insurance and many more, to customize programs to address their specific challenges and needs.
Q: How is the ad tech industry changing and evolving?
A: It’s an exciting time to be in the ad tech industry. While technology and customer behaviors continue to evolve, the one thing that does not change is the need for SMBs, franchises and Fortune 500 companies to make direct connections with customers and to interact with them in real time. Businesses need to adapt to the way customers want to find them, not the way they want to be found. To us, the ad tech industry is all about keeping up with shifts in technology, advertising, marketing and customer behavior. We are invested in understanding these shifts to help businesses reach customers quickly and easily so they can get back to running their business.
Q: What are your plans for 2017?
A: Vivial is committed to making connections—connecting companies to customers, people to products. We are always looking for ways to expand our presence both domestically and internationally by building or strategically acquiring platforms and technologies required stay on the leading edge of marketing technology, which further enhances our ability to deliver mobile, social and local marketing solutions that businesses need to connect with customers. Over time, we’ll continue to find new opportunities to add to the Vivial portfolio, incorporate more pieces of the marketing mix into our company, and enhance the ways we help companies engage with their customers on a personal level.Activate Social Media: