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Woobi’s Innovative Technology Is Shaking Up The AdTech Sector

Innovative AdTech company Woobi creates user engagement opportunities through in-game advertising for brands, publishers and advertisers. We sat down with Chaya Soggot, CEO of Woobi to learn more about company and its plans:

Chaya Soggot

Q: Could you tell us something more about Woobi?

A: Woobi is an in game advertising company, focusing on programmatic video and servicing brands, advertisers, publishers and app-developers. Our award winning programmatic video platform is designed to remove the barrier of entry for brand advertisers who are looking for new and engaging ways to reach their target audience, and our publishers an easy access to premium global demand partners. We strongly believe that advertising should be valuable to the user (rather than being merely “non-intrusive”) and as such we put great effort on providing the users with both content and experience they will appreciate and consider beneficial. Woobi’s technology guarantees high-quality engagement, and enables publishers to benefit from superior monetization capabilities across 130 countries.

Q: You’ve been awarded Best Video Distribution Platform at the Digiday Video Awards; could you tell us something more?

A: It is quite the honour to be recognized by Digiday as “Best Video Distribution Platform”, especially being up against such a reputable list of finalists.

One of the things we have shown there is a format we call ‘Woobi Pro’, in which we approach users during their game play, following moments of success or failure, with a reward in return for engagement with advertisers. It’s unique in its deep-opt-in-approach and the value the brand has for the user.

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Q: What are main advantages of Woobi’s programmatic video solutions?

A: With our in-game programmatic platform, we leverage the scale and quality of the gaming audience. We enable the interaction between brands and audiences in a native way and within games and apps where users spend much of their time. We are creating deep engagement opportunities at a non-saturated environment.

Q: Who are the primary users of Woobi’s solutions and what are some of the key challenges you are helping them solve?

A: On the demand side we provide brands with a single point of access to premium inventory across the gaming ecosystem, through desktop, social, in-app and mobile-web.

On the supply side we have our SSP that brings in higher eCPM’s with branded video ads. We provide our publishers and SSPs with premium fill, and an increased monetization of their inventory.

Woobi’s Programmatic Exchange is a pioneer in the area of in-game programmatic video. Using our RTB exchange, brands get access to diversify their sources, and meet their target audiences at times they are most open for engagement.

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Q: What does 2017 have in store for Woobi?

A: It started off extremely strong for us, and with the launch of our new platforms, I am confident it will grow much stronger.

Throughout the past 8 years, we’ve been building the company to always be ahead of the curve to maximize the power and quality of the gaming audience. Our hard work is reaping the rewards, and with brands recognizing the opportunity – we are fortunate to be leading this trend. This is a whole new era for our industry, and we are proud to be at the forefront of it. I am looking forward to significantly intensify our growth and footprint as an industry leader.

Last Updated on February 16, 2017

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