Listen to this article10Fold is a leading North American public relations agency that provides strategic communications and content expertise for B2B technology companies. With regional offices, located in San Francisco, Pleasanton and Capistrano Beach, California, they are one of the largest privately-held agencies on the West Coast exclusively focused on the B2B, deep-tech domain. 10Fold specializes in the cloud, big data, enterprise software, security, networking, mobile, storage, AppDev, and telecom industries, with strong experience in healthcare, telecom, retail and financial services verticals. The company has won more than 100 industry awards for its exemplary public relations and video production programs. 10Fold is widely known for its media and analyst relations, original content development, corporate messaging, social media and video production capabilities (through its division ProMotion Studios).
Below is our interview with Susan Thomas, CEO of 10Fold:
Q: Susan, what advantage does 10Fold have over its competitors?
A: 10Fold is laser focused on delivering communications and public relations services that support clients’ business objectives. Beginning with our plan that includes a MetricsMatter(tm) scorecard, 10Fold identifies business objectives and pairs communications strategies with these objectives to ensure they become business results. At the beginning of each relationship, 10Fold surveys and uncovers visibility assets, repeating this on a quarterly basis, so that the best visibility assets can be leveraged in the programs. Once the assets are identified and understood, 10Fold forecasts the potential results and investment for each program – effectively eliminating the guesswork from the PR process. The MetricsMatter scorecard process aligns our clients with the agency, and ensures a mutually-beneficial agreement.
10Fold can offer the forecasts in the MetricsMatter scorecard based on its’ operational approach of developing domain teams that are exclusively focused on a particular industry, as well as strong media and analyst relationships. Each team member has a development plan, a set of growth objectives and a defined contribution to the agency and each account – so that no time or effort is wasted.
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Q: Tell us something more about 10Fold and your history?
A: 10Fold is a mid-size agency that provides strategic communications and content expertise for B2B technology companies. We specialize in the cloud, big data, security, mobile, networking, storage, enterprise software, AppDev, and telecom industries, with strong experience in healthcare, telecom, retail and financial services verticals. With our three offices, located in San Francisco, Pleasanton and Capistrano Beach, California, we are one of the largest privately-held agencies on the West Coast exclusively focused on the B2B, deep-tech domain. Founded in 1995, 10Fold has won more than 100 industry awards for its exemplary public relations, MarCom and content and video production programs.
Q: Who is your ideal customer and why?
A: Our customers are B2B technology customers that need to build mindshare and market share quickly, and they range from well-funded Series A start-ups that require an aggressive, nimble approach, to large technology leaders that need to augment or refresh their industry image. The one thing they all have in common: they don’t have time or money to waste.
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Q: What can we expect from 10Fold in 2016?
A: 10Fold is consistently building its presence across the West Coast — and that initiative will continue in 2016. In 2015, we opened up a Southern California presence to support “Silicon Beach” technology companies emerging within the B2B industry. We will continue to expand our office and clients there, which currently includes eight strong team members. We are also setting our sights on opening an office in the Pacific North West.
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Q: What’s the best thing about 10Fold that people might not know about?
A: 10Fold understands that the quality of its team makes all the difference. Identifying, recruiting, training and building long-standing relationships with team members is the most important job for 10Fold’s senior leaders. The company consistently creates new programs, while upgrading existing ones, to ensure 10Fold team members are constantly learning and building skill sets that improve the quality of service for the dozens of technology companies that rely on 10Fold support to build mindshare and market share in highly competitive industries.
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