Listen to this articleBelow is our recent interview with Ashutosh Jha, President and Co-founder at 180 Smoke Vape Store:
Q: Could you provide our readers with a brief introduction to 180 Smoke?
A: Our co-founders, including me, started writing the business plan in 2012 and launched in feb 2013, after losing family to cigarette smoking. One of our co-founders, Dr. Gopal Bhatnagar, is a world renowned heart-surgeon who came on after seeing first hand the effects of cigarette smoking while doing surgeries.
Our brand is considered to be a leading Canadian vape product retailer and is often looked at as the gold standard for vape store operations and customer service. We strive to not promote addiction and are more than happy to help adult smokers of cigarettes and cannabis (19+) meet their harm reduction goals.
At its core, 180 Smoke is socially conscious brand that aims to reduce the harm done from addictive substances. To accomplish this, we rely off crowd-sourced data and our own experience in the industry to offer the best and most effective products possible. Our name itself came from this crowd sourcing and is meant to represent the idea that we support a 180° flip from smoking.
The notion of crowd-sourcing and education is key to our brand, as we consult with dozens of experts, and listen to our customers to better tailor ourselves to meet the needs of all transitioning adult smokers. We consider all of our customers to be an integral part of our team and are incredibly thankful for their input and comments.
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Q: Can you give us insights into your products?
A: Our product selections consist of vape kits, ejuice, vaporizers, and various other vaping hardware. We enforce a strict 19+ policy and government ID is required for both in store and online orders before delivery.
We are essentially a harm reduction company, with a focus on reducing cannabis and tobacco combustion. All of our products are carefully curated by the team at 180 Smoke and our expansive inventory caters to both beginner vapers and the more experienced. We pride ourselves on this level of selection, as it allows our customers the ability to choose what works best for them and the style of vaping they enjoy the most.
This idea of variety carries onto our e-juices. We currently carry a wide selection of e-liquids, with flavors ranging from fruity to tobacco. By having a varied selection, we can easily meet the demands of all sorts of customers who may be looking for specific flavors or vaping experiences. All of our e-juices are of the highest quality and are ready to use right out of the bottle. We manufacture and co-pack various brands in-house and distribute it through Vape Mall Wholesale.
Q: What are the benefits of making a switch to vaping?
A: In terms of benefits, vaping presents a more cost effective and efficient solution to traditional combustion methods. Vaping also allows for greater control over your nicotine intake, as adults users can buy a wide variety of e-juices with high amounts of nicotine, or none at all. Similarly, the cannabis vaporizers also provide more control and taste.
Vaping also allows for a level of customization that just can’t be had in traditional forms of combustion. Flavour, vapour production, and even the vapour’s temperature can all be controlled when vaping, though this does depend on the device used.
Q: How would you convince the reader to start using your products?
A: First and foremost, we don’t want readers to use our products if they aren’t already consuming nicotine. As a socially conscious brand we do not want to encourage people to use addictive substance if they aren’t already consuming them in another way.
For transitioning adult smokers we urge you to take a look at our Switching to Vaping Guide to get an in-depth understanding of what vaping is. Knowledge is probably the best way to convince smokers to transition as it arms them with all the information they may need or be looking for when considering vaping.
In terms of our products specifically, I can assure all readers that everything sold by 180 Smoke is of the highest quality and is designed to provide a satisfying experience. The same can be said about all of our e-juices, which are available in a myriad of flavours. All of this is rounded out by our amazing customer service and dedicated sales associates.
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Q: What can we expect from 180 Smoke in the future?
A: 180 Smoke’s vision for the future is to become a multi-region, omni-channel, vertically integrated market leader servicing the needs of adult consumers of nicotine and cannabis. We have already set our foot firmly in the door of the cannabis industry and our recent acquisition by Origin House would only further this foothold and accelerate our growth.
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