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If you’re reading this, there’s a huge chance you’ve probably thought of creating a dating app that’s “bigger than Tinder.” How do we know? Well, almost every dating app creator has once fantasized about knocking the dating app giant off the market.
But let’s forget about Tinder for one second and think of OkCupid, the former Belle of the ball. If you’re trying to create a platform where users can find brides or buy wife online, the OKCupid’s story should interest you.
In the early 2000s, OkCupid started as a sensational dating app and was on top of the market for a few years. However, in 2014, its popularity began to decline sharply, and before anyone could say “Jack,” OkCupid was knocked out of the competition by Tinder. Now, some might argue that the reason for this app’s popularity decline had to do with managerial issues and security breaches.
However, another primary reason that most people tend to overlook is a marketing strategy. The dating app market is a competitive and erratic industry. If you don’t market your app and adapt quickly to progressive shifts, you’ll find yourself being booted out of the competition before you achieve stability.
So how can you promote your dating app and keep up with the competition? Let’s find out.
Reach out to the media
What is a better way to promote your dating app than using the media? Typically, if you’re trying to raise brand awareness for your app, you have to invest heavily in marketing communication. This way, you can get more users to sign up and use the app.
However, this is often easier said than done. A great way to achieve this step is by leaving marketing and brand communication to experts who know their onions: the media. For instance, you could pay a popular blog or news website to run a press release about your dating app before launching it. This way, you can build momentum around the app even before it emerges onto the scene.
Introduce paid app promotion
If you’re trying to spread the word about your app and get it across to people looking to find the best mail order brides, you’ll need to spend some money. Organic app marketing is excellent, no doubt. After all, it helps you to build a solid following both in-app and on other social media networks. However, there’s only so much organic marketing can do.
If you’re trying to take things up a notch and get those numbers rolling, you’d need to bring paid ads into the equation. If you’ve ever taken a mindless stroll through social media, you’d be sure to find a few Tinder ads while marketing the app’s features to prospective users. Just like Tinder, you too can utilize paid ads to reach your target audience and maximize user sign-ups.
Offer a new gamified experience
Anyone who has been searching for a legit mail order bride online can tell you one thing: most dating apps offer the same generic experience. Users sign up, create a profile, search for potential matches and send a message. Boring much?
However, you can make your app more popular by offering users a unique experience. For starters, you can gamify the app’s interface by adding fun, creative elements like emoji-texting, stickers, and GIFs. Although Tinder has already moved a step ahead by offering some of these gamified elements, there’s nothing wrong with joining the club a little late.
Ensure user safety and privacy
Let’s face it: almost every big-tech scandal in recent times has had something to do with data privacy breaches. Think Facebook and Yahoo. When it comes to dating apps, it’s essential to ensure user safety and privacy. In 2020, some Tinder users stated that they had reported in-app sexual harassment cases to Tinder support. However, they got no response from the app’s support team.
Following this report, Tinder promised to take extra steps to ensure the safety of users. In today’s world, most people are wary of dating apps because of how easy it is to get harassed or have your personal information leaked. If you can assure users of their safety while using your app, you’ll experience more sign-ups.
Leverage heavily on influencer marketing
Remember CoinMaster? In 2020, it seemed like every social media user was constantly being bombarded by videos of Jennifer Lopez and Kardashians playing the game. Did it get annoying at some point? It sure did. But did it achieve its aim? Definitely. By leveraging influencer marketing, the creators of CoinMaster significantly promoted brand awareness and increased the number of users playing the game.
You too can promote your dating app by paying influencers to create a buzz around it. But remember: use this tip only if you have the proper budget for it.
Final Thoughts
Competing with huge giants like Tinder can be difficult for any up-and-coming dating app. However, to stay on top of the competition, you have to employ new, creative marketing strategies that will help to promote your app. This also involves ensuring user safety and offering a unique user experience.
We hope these tips help. Good luck!
Author’s Bio
Jamie Polsters is a reputable online dating coach with over fifteen years of experience in the industry. Over the years, he has helped hundreds of couples find love and stabilize their relationships. Today, he works at YourMailOrderBride, where he helps others find their perfect mail-order brides without getting scammed.
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