ActiveDEMAND Builds A Modern Toolset For The Multi-Client Marketer

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Below is our recent interview with Sean Leonard, CEO at ActiveDEMAND:

Q: Could you tell us something more about the company?

A: ActiveDEMAND is the company behind the powerful ActiveDEMAND marketing automation platform. The company started as a digital marketing agency with a vision: build a modern toolset for the multi-client marketer. Years of experience and development produced our flagship product, the ActiveDEMAND integrated marketing platform. As a SAAS vendor our sole focus is now to help digital marketing agencies and businesses drive demand, improve conversion velocity, and demonstrate value delivered.

ActiveDEMAND is more than a rich set of tools. It is designed to make marketing products and services easy by taking advantage of automation and omnichannel tracking. Because system interoperability is critical, ActiveDEMAND has been designed to work with other online tools including CRMs, social media platforms, webinar tools, analytic platforms and more. But while this interoperability exists in its protocol, ActiveDEMAND itself is a comprehensive tool built to eliminate the need for multiple, disparate platforms such as email marketing tools, social media management tools, call tracking software, and landing page builders. ActiveDEMAND is a full-stack marketing solution with all of this embedded into one easy-to-use tool.

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Q: You’ve recently expanded tracking capability with the release of Chrome extension; could you tell us something more?

A: As a marketing automation platform, ActiveDEMAND is primarily designed for the marketing team, but there are always those in organizations, like management, sales or support, who can benefit from marketing data. The Chrome extension provides convenient access to powerful ActiveDEMAND tracking and notifications, right from Gmail. The expanded extension allows users to know instantly who has opened and clicked on emails, as well as get notifications when prospects visit their website. The extension also provides the ability to make and track phone calls directly from the browser!

Q: What are the capabilities of your platform?

A: ActiveDEMAND is a complete integrated platform for marketing automation offering capabilities across the full marketing spectrum.

ActiveDEMAND provides customizable landing pages and email templates, contact list management with segmentation, dynamic fields for personalized email messages, and social media tools. Users can customize follow up emails and auto-responders and the system provides an easy-to-use drag-and-drop interface to create tailored monthly reports. Other integrated features include; call tracking for better campaign performance metrics, real-time personalization to create individual user experiences and more.

ActiveDEMAND is particularly suited to multi-client marketers such as marketing agencies. Agencies can manage all their clients’ campaigns, marketing efforts, and track key metrics based on website traffic, engagement conversions and leads. The platform has agency friendly features like; the ability to clone assets, templates and full campaigns across multiple sub-accounts, scheduled template reporting, and capacity-based pricing model. ActiveDEMAND also provides full white-labeling so the agency’s brand remains up front and visible in all client communications.

Q: What is conversation tracking, exactly?

A: Today’s marketing is consumer driven. Now prospects tell markets what they want, not the other way around. Conversion tracking is the process of tracking prospect engagement and conversions across all marketing channels to measure a brand’s return on investment.

A prospect’s buyer journey brings them into contact with many marketing channels and touchpoints. Multiple website visits, emails, social media, phone calls, online chat and much more.

You can use conversion tracking in a variety of marketing channels. Conversion tracking shows numbers on web-form submits, asset downloads, trial sign-ups, phone calls or other engagement considered valuable activity. Tracking conversions provide marketers with measurable results on how their marketing initiatives and spending is paying off.

Q: What are the benefits of call tracking for marketers?

A: With ActiveDEMAND’s call tracking software, marketers can see exactly what incoming calls are occurring as a result of their marketing campaigns. Prospect phone calls come from many campaigns; PPC, SEO, social media, display, ad media, and even offline advertising. ActiveDEMAND call tracking and reporting, gives marketers insight to measure campaign results and optimize future campaigns.

ActiveDEMAND automatically records all telephone conversations for a specific number, inbound and outbound. This can be particularly useful when training new sales staff or wanting to ensure call quality. ActiveDEMAND not only provides call data, the CallForensics™ features also supplies the tools needed to review that data and deliver valuable additional information. ActiveDEMAND provides answers to questions like, ‘How many inbound calls are actually sales leads? Are the DNI pool costs optimized? Are the sales team conversations being truly effective?

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Q: What can we expect from ActiveDEMAND in the future?

A: ActiveDEMAND is committed to providing an effective, highly intuitive marketing automation tool that not only helps users market more effectively but also allows them to see what marketing efforts are working and which ones aren’t through detailed attribution dashboards and reports. That means we are always working on increasing platform performance, adapting the user experience to our client’s needs, and keeping ahead of ever-changing marketing trends and legislation. We work closely with our Agency and Technology Partners to prioritize the new features and enhancements that get added to the platform. Stay tuned to find out what new integrations or value-added tools ActiveDEMAND has on the horizon.