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AI Company Wicket Delivers Facial Ticketing, Facial Access Control, Audience Analytics, And Security Alerting

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Below is our recent interview with Glenn Borgmann, Executive Vice President at Wicket:

Q: Glenn, can you tell us something more about Wicket? 

A: Wicket is a computer vision AI company that reduces friction, enhances customer experience, and empowers facility staff in sports and entertainment, retail, real estate, and enterprises by enabling facial ticketing, facial access control, audience analytics, guest management, and security alerting.

Q: Any highlights on your recent announcement?  

A: One of the reasons we’re excited about this announcement is that it’s a multi-year partnership with an innovative organization that shares the same passion that we do in enhancing the visitor experience and reducing friction with new technologies. Over the coming years, Wicket will work with the Mets to bring new products and offerings to the partnership based on real-world feedback and learnings – something that’s invaluable in the computer vision industry.

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Q: Can you give us more insights into your offering?

A: The Wicket Platform features an array of computer vision products designed to reduce friction and streamline the experience of guests, fans, and visitors. Using our proprietary algorithm, our Facial Authentication software uses guests and fans’ self-provided selfies to validate their identities for multiple purposes: for guest and employee access control, to validate tickets on the event-day at ballparks and stadiums, to pay for goods, and more. 

Q: What can we expect from your company in next 6 months? What are your plans?

A: Wicket has found early success with facial ticketing and access control at organizations in the NFL, MLB, and MLS, and we’re looking to bring those offerings to many more sports and entertainment venues across professional sports and college athletics, as well as other industries like Retail, Corporate Offices and Higher Education. We’re continually developing new products and integrations, with some examples being facial authentication for on-site purchases and enhanced VIP experiences.

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Q: What is the best thing about your company that people might not know about? 

A: We design our products with privacy at the forefront. Wicket values consumer privacy and we take the trust consumers have put in us very seriously. As such, we have taken several steps to protect user privacy, such as requiring opt-in for all Facial Authentication use cases. Additionally, we use mathematical representations of faces instead of actual photos, meaning Wicket Kiosks store no photos, further allowing us to keep information safe.

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