Below is our recent interview with Lyn Vito, VP of Business Development at Aki Technologies:
Q: Could you provide our readers with a brief introduction to your company?
A: Aki Technologies utilizes a unique moment-based mobile marketing strategy to enable brands and retailers to deliver personalized advertising in the exact moments their target audience is most likely to be receptive. Through our award-winning Eyeview personalization technology, Aki dynamically tailors advertisements in the moment based on region, weather, buying preferences, and other historical and present factors. This moment-based approach to mobile marketing ensures a more relevant advertising experience for consumers and stronger campaign results for brands and retailers.
Q: Any highlights on your recent announcement?
A: Aki is joining forces with ReserveBar, a premium spirits e-commerce platform, to enable brands to deliver dynamically personalized digital advertisements to targeted spirits buyers.
Leveraging ReserveBar’s first-party data analytics, Aki will run promotional campaigns in specific moments when the brand message will be most relevant to shoppers’ mindset and needs. Such moments might include when holiday shopping for a premium gift or celebrating a special occasion.
Both Aki and ReserveBar recognize the power of personalized advertising in the premium spirits space and are eager to get to work. Earlier this year, Aki teamed up with Westward Whiskey to test how dynamically personalized advertising would resonate with audiences interested in premium spirits. The study found that the variation group who saw Westward Whiskey’s personalized advertisements were up to 44% more engaged than the control group who saw non-personalized advertisements.
Q: Can you give us more insights into your offering?
A: Aki has recently increased its focus on providing top of the line retail media solutions as more retailers look to engage directly with their customers. Its partnership with ReserveBar marks the third retail media network Aki has assumed responsibility for this year.
In April, Aki made headlines for powering Family Dollar’s new retail media network. Then, in September, Aki partnered with Gopuff Ad Solutions to target optimal moments when consumers are most likely to be motivated to buy certain products and need on-demand delivery.
Aki recognizes that retailers are up against a lot these days, with constantly-changing consumer habits and the diminishment of in-app identifiers. Despite these challenges, the company is committed to and has a successful track record of empowering retailers and brands to better connect with shoppers.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Aki is committed to continually enhancing and expanding its retail media solutions. That will definitely be a point of emphasis over the next six months.
Aki is at a pivotal moment in its company’s history, having recently been acquired by Inmar Intelligence. While the acquisition enhances Inmar’s retail media solution offerings, it also allows Aki to take advantage of Inmar’s first-party data access. The deal unlocks a lot of new opportunities for Aki.
For example, Inmar’s access to more first-party data should help Aki to further empower brands to send the right message to their consumers at the right time. The idea of moment-based marketing has always appealed to brands, since some of their products are staples while some are impulse buys. The company’s relationship with Inmar enables Aki to uncover the exact moments when consumers are most likely to engage with a personalized message.
Q: What is the best thing about your company that people might not know about?
A: Our in-house creative team is always deserving of more attention and praise than it sometimes gets. The team’s ability to come up with so many variations of a single advertising message is key in allowing us to help brands better connect with their audience.
Aki’s creative team is always exceeding expectations and coming up with new ways to engage consumers through its advertising units. Earlier this year, Aki partnered with Hope Foods to promote awareness of the importance of mental health. Aki’s creative team played a pivotal part in the campaign’s success.
The team developed an interactive counter to help consumers relax by prompting them to take a deep breath for four seconds, then exhale for another four seconds — providing an unexpected and soothing advertising experience. This particular interactive breathing exercise exceeded time spent benchmarks by a remarkable 413%.
Without Aki’s in-house creative team, the company’s moment-based mobile marketing approach would not be as successful as it is.Activate Social Media: