Listen to this articleBelow is our recent interview with Ann Mills, Founder & Principal at Resourceful Business:
Q: Could you provide our readers with a brief introduction to Resourceful Business?
A: Resourceful Business is an award-winning, NJ-based full-service digital marketing agency with a unique blend of local employees and remote freelancing staff based in the United States and abroad. The structure of the company truly embodies the #futureofwork. The team includes professionals who work in the areas of writing and content creation, web design and development, graphic design, social media, search engine optimization (SEO), Pay Per Click, email campaign management, online reputation monitoring and management and data analytics. In 2018, Resourceful Business was awarded Best of Summit, NJ 2018 in the category of Professional Services, a testament to the seamless customer service a blended team of freelancers and employees can provide.
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Q: Can you give us insights into your services?
A: Resourceful Business is a company that anchors digital marketing to high-quality, original content. This content, utilized across many digital marketing channels, creates relevant, impactful campaigns. Resourceful Business creates and executes omnichannel campaigns while maintaining a top-level view of the overall messaging and digital marketing for each client. In addition to effectuating custom digital campaigns, Resourceful Business provides clients with data-driven insights about campaign performance and continuously hones marketing strategies based on these insights.
Q: How is online marketing different today than it was just a few years ago?
A: Online marketing is different today than a few years ago because there is a widespread consumer expectation for immediacy of information as well as “snackable” bites of content that can be consumed quickly and efficiently. There is also a growing trend towards content with a limited shelf life–it disappears–which means that digital marketers are under constant pressure to deliver streams of new content. The popularity of Instagram Stories epitomizes these trends. For digital marketers, the online marketing environment demands an abundance of relevant content that can be turned around quickly. It is a daily challenge to keep the marketing on point and to a high standard.
Q: Why should a business care about SEO?
A: For a company, a website is the most important digital marketing asset because it’s owned media. Owned media is completely within the company’s control unlike other channels such as social media. Every company should employ search engine optimization (SEO) techniques to ensure that the content on the company website is found organically in search. By some estimates, 75% of people never go past the first page of search results on the Internet, so it is easy for a business to lack visibility online. Also, companies that have physical bricks and mortar locations are prioritized in search when consumers are looking for products or services locally. Organizations should optimize their websites to ensure that at the very least, basic SEO has been done, and their websites show up properly in search engine results.
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Q: What can we expect from Resourceful Business in the future?
A: Resourceful Business will maintain its focus on quality, authentic content as the foundation for all of its marketing strategies and continue to provide a full suite of digital marketing services. In the future, we will add a number of strategic partners who are experts in different services. For companies seeking to outsource their marketing needs, Resourceful Business aims to be the go-to team.
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