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Below is our recent interview with Ariana Cardoso from SplitMetrics:
Q: Could you provide our readers with a brief introduction to your company?
A: SplitMetrics is a global leader in mobile marketing technology, empowering app-first companies to scale smarter through AI-driven automation and expert strategy. Our ecosystem includes advanced tools for App Store Optimization, A/B testing, and User Acquisition — as well as a full-service Mobile Growth Agency. Together, we help over 800 global app businesses manage $730M+ in annual ad spend and achieve measurable growth, efficiency, and impact.
Q: What makes you the best choice? How are you unique?
A: What sets SplitMetrics apart is our synergy of AI technology and human expertise. Our proprietary AI models, like Samba 2.5, deliver up to 14x operational efficiency and a 55% average revenue uplift. We are also the industry-first AI Agent for app growth, with Iris that can help businesses drive up to 25% more revenue. But we don’t stop at automation. Our in-house strategists, creatives, and data scientists work directly with clients to craft tailored growth frameworks that actually perform. It’s that balance of intelligence and insight that makes us a true growth partner, not just another platform.
Q: Who is your ideal client and why?
A: Our ideal clients are CMOs, mobile marketers, ASO and UA managers, and growth leaders who want to scale sustainably in a competitive market. They typically manage multiple app store listings or large-scale ad campaigns, and they’re looking to make smarter, data-backed decisions with less manual effort. Whether it’s optimizing organic visibility, reducing CPIs, or increasing ROAS, we give them the clarity and control they need to grow faster and smarter.
Q: What can we expect from you in the next 6 months? What are your plans?
A: The next six months are packed with innovation. The industry’ s largest digital event, App Growth Week 2025 – AI Edition, is back and happening November 18–20. It’s a free, global virtual event featuring 30+ experts, 15 live sessions, and actionable insights on AI-powered app growth. Register here: https://hubs.ly/Q03Pr_8q0
Beyond that, we’re continuing to evolve our AI Agents for App Growth, expanding automation across UA and ASO and launching new frameworks to help marketing teams scale efficiently in 2026.
Q: What is the best thing about your company that people might not know about?
A: Many people know SplitMetrics for our technology, but what truly drives our success is our people-first culture. We’re a distributed team of 160+ experts across 20 countries, unified by curiosity, creativity, and a shared passion for growth.
Behind every AI model or campaign strategy, there’s a collaborative team focused on helping clients win — and that human touch is what keeps us, and our customers, ahead of the curve.
What many don’t realize is that we also have an in-house R&D center dedicated to AI innovation since 2022, continuously developing proprietary models and tools that simplify complex marketing tasks. It’s part of our long-term commitment to make our customers’ lives easier by delivering truly cutting-edge technology that drives real, measurable growth.
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