Listen to this articleBelow is our recent interview with Dane Frederiksen, Chief Executive Officer at Digital Accomplice:
Q: Dane, how can Digital Accomplice help advertisers?
A: Digital Accomplice helps advertisers understand the real value of their investment by telling the story with sizzle recap videos of ad campaigns. One of the biggest challenges with sponsorships in sports and entertainment is understanding the actual value of a sponsorship and the ability to accurately report back the earned value of these deals to partners in a way they can easily understand, in about a minute. If your work involves sponsorship, whether at a brand, a team or an agency, we’re here to tell your story and keep your client happy and coming back for more.
Q: Any highlights on your recent announcement?
A: We are now expanding on the work we’ve been doing with Twitch for many years and are making moves to establish our product as a top-in-class solution for ad sponsorship client retention for sellers, agencies, publishers and platforms. We are currently exploring partnerships with data reporting companies that could benefit with a partner like us to tell the story or their data in tech way that brands can quickly and easily understand.
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Q: Can you give us more insights into your offering?
A: Our video wrap ups for your clients feature highlights of the campaign, data/metric integrations and results – all as “added value”. These are super impactful for brands and we act as an additional resource that the sales teams can use instead of taking resources away from an in-house production team. Over a hundred happy brands have enjoyed the benefits of seeing, hearing and FEELING the impact of their spends. Get in touch to schedule a screening and discuss how we can help your sales team be even more successful, easily. Same week turnarounds, flat pricing, low-lift service designed specifically to support your sales activities.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We are in fast growth mode as we branch deeper into Esports, in-game ads, experiential, metaverse and event sponsorship reporting. As brands invest in new, unique and novel ways to reach new audiences, we’ll be there to tell their story.
Q: What is the best thing about your company that people might not know about?
A: As far as we know, we are the only video production service 100% dedicated to reporting ad campaign results. It’s all we do and nobody does it better, faster and more reliably. Just ask Twitch!
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