Listen to this articleBelow is our recent interview with Desiree Peterkin Bell, the Founder of DPBell & Associates:
Q: Can you provide our readership a brief introduction to your company?
A: I am a 2x Best-Selling author, award-winning seasoned public affairs and brand strategist, speaker, and advocate who seeks to lead movements, not moments. With over 20 years of experience, I have served as a trusted advisor and brand builder to some of the nation’s most influential thought, cultural, and world leaders of our time. Today, I operate in my purpose despite my change in position, to champion causes designed to amplify the voices of people of color and other marginalized communities.
I am the Founder and CEO of DPBell & Associates, a firm that serves both national and international clients. DPBell & Associates is a leading firm representing movements, not moments; brands that matter and people who want to make a difference. My team and I have made significant strides in entertainment, content, and technology most notably on the continent of Africa. Working in more than 15 African countries, we led the PR, marketing, and brand strategy for the five-time Telly Award and Emmy nominated, The Mic Africa, the first music competition and docuseries born on the continent, that connects African music, arts, and culture with a new generation of fans worldwide. Our steadfast and strategic approach after two successful seasons, has led to 1-Billion Media impressions and 4 major billboards of African artists in Times Square, featuring the first-ever African artist/rapper from Tanzania.
Q: Can you offer more insight into what sets your company apart?
A: Driven by Purpose, Not Position is the mantra that guides me and my team. We operate on impact and the intersection of technology, entertainment, public affairs and high level events and media. We have a small but mighty team mostly of women who manage multiple projects, movements and initiatives from across the globe. Whether it’s in Dubai, Mauritius, Tel Aviv, or London, we are there making impact at all these intersections.
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Q: Any highlights on your recent announcement (if any)?
A: Yes, we have a few but I will highlight two. First let’s provide some context. Young people in Africa face some of the highest mobile data rates on the globe. For many, these high costs make accessing the internet bothg expensive and a significant challenge. That’s why our team is working with AMP Global Technologies. Working at the crossroads of entertainment and technology, the one-on-a-kind AMP platform utilizes blockchain technology to inspire people to access and interact with compelling content, done through an innovative play-to-earn model. AMP also champions and provides revenue opportunities for a number of distribution partners, in-demand artists and globally recognized brands. And to take on the challenge young people have accessing the internet, AMP is working on a 70×25 moonshot initiative with partners in the public, private, and creative sectors to bridge Africa’s digital divide.
Secondly, my team and I are executive producing the Second Annual TBTM Interactive Festival. Last year, award-winning African Media Tech startup TBTM Studios, that was recently funded by MaC Ventures, presented the first annual TBTM Interactive Festival virtually with the theme of Connecting the Continents, Connecting the Culture. Featured speakers included Dr. Deepak Chopra, Aja Naomi King, Mustafa Shakir, Baratunde Thurston, and thought leaders across Business, Tech, Impact, Media & Entertainment, and Innovation.
This year, the virtual festival returns with the theme Remixing the Renaissance: Culture and Technology in the New Global South and a whole new roster of powerful leaders in their fields. This year’s Festival will take place virtually on the tbtm.app and TBTM web platform .
Q: What are some of the main objectives for your company in the year ahead and how do you plan to achieve them?
A: We have been so heads down getting the work done that one of our objectives is to share more of what we do, which is why this interview is great timing for us. With the right technology at the helm, we are looking to continue to expand working with companies that are interested in Turning Culture Into Currency. We will expand our work throughout the Continent of African working with AMP Global to illuminate the innovation, creativity and technology that exists throughout the Global South.
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