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An Interview With Dominic Mansour, CEO Of Bragg Gaming Group

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Below is our recent interview with Dominic Mansour, CEO at Bragg Gaming Group:

Q: Dominic, tell us something more about Bragg Gaming Group and your history?

A: Bragg Gaming Group has been formed through the combination of a number of businesses now focusing in on the gaming sector.

We are planning on developing and growing a new generation of gaming business. Focusing in on the Sportsbook, casino, lottery and soon the esports and Us markets.

Q: Tell us more about your history. How did you start?

A: I met the guys from GIVEMESPORT about a year ago in London and was amazed by the size of their user base. 26m Facebook fans makes them one of the biggest Facebook pages in the world, bigger in the sports world than the likes of espn or skysports. Over 30m monthly unique users visiting a site purely to read sports content seriously raised my eyebrows!

With my background in gaming, I immediately saw the opportunity that a site of this size could present.

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Q: You’ve recently announced Oryx Gaming acquisition and rebranding to Bragg; could you tell us something more?

A: Oryx is frankly a brilliant business. The software industry in all sectors is tough and the early years hard as the investment into development is so great and the returns so low. However, there is a tipping point where the development investment slows and the revenue coming through customers new and old costs less relatively speaking. The margins then grow and accelerate as new customers sign up. With big brand name customers like jackpot joy or GVC (with all its brands, BWIN, party gaming, ladbrokes and so on) joining, Oryx is now experiencing really exciting and very rapid growth.

Q: Your new GIVEMEBET platform is also low now. What are your expectations from it?

A: The greatest risk in launching a sportsbook nowadays is the cost of the marketing. We’ve built the site, gone live in the UK and now we need to market it.

Fortunately, GIVEMESPORT has 20m+ users from the UK and 1.1m of those regularly visit betting sites. So, even with the lowest expectations I know the cost to market to those customers is going to be low, the risk minimal and the potential upside enormous.

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Q: What’s next for Bragg Gaming Group? Do you have plans to grow, expand or diversify?

A: We’re focused on gaming – new and old. So, yes we’re not going to take our eyes off the core assets that pay the bills but we really feel the team, experience and technology we own positions us really well to expand into the US and esports sectors – whether organically or through acquisition remains to be seen.

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