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An Interview With Harmony Vallejo, CEO Of Universal Events Inc.

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Making positive changes in the lives of others is something that Harmony Vallejo has always cared deeply about. Harmony Vallejo has nearly 20 years of experience in the industry of communications and marketing. After years of working in the industry, she founded her own company, Universal Events Inc., which provides branding and backend support to nonprofits and ethical businesses.

Below is our interview with Harmony Vallejo:

Q: What made you want to start your own company?

A: I got my start in the 1990s and worked in communications and marketing for a couple decades before I decided to found my own company. I made the decision because I felt that I had the knowledge and ability to provide something to a unique and frankly underserved market. I figured it was sort of my responsibility to provide that service and make a meaningful impact on the world. Once I got my initial team established, it just made sense for me to found my own company. Besides, I do very much enjoy being a boss – leading and directing the course of change is a very exciting job to have.

Q: What would you say is the most challenging part of your career?

A: Well I love my job, so I wouldn’t necessarily say that the work itself is too challenging. I think the most difficult part when you work with nonprofit organizations is the feeling that you always want to help more. They serve people who desperately need help, and part of the work we do is to help give them support so they can continue to do that to the best of their ability. But, when you’re exposed to that, you can definitely get the feeling that you can always be doing so much more. That’s why our team also works to help support nonprofits and make charitable donations to nonprofits on top of our service. This stuff really matters to me and is very dear to my heart.

Q: What’s a trend that gets you excited about your work?

A: Social media, by far, is a trend that we utilize a lot in our industry. Now more than ever we are all constantly connected to one another. It’s easier than ever to build an online brand and reach a unique audience – that is, if you know what you’re doing. That’s where Universal Events comes in. We have professionals who are experts at developing a brand and establishing an audience, as well as reaching new audiences. With social media, we’re able to market nonprofits and expand their reach.

Q: What is something that inspires you in your work?

A: The amazing nonprofits and business professionals we work with. They really dedicate their lives to helping improve the lives of others, which is something that is really important to me and the team at Universal Events. They’re deeply inspiring people who are committed to making the world a better place for everyone, which is commendable and not an easy task to take on. But they take it on every day, and that really gives me the motivation to get up and go every day.

Q: What gets you excited to start your work day?

A: Oh, definitely my amazing team. They’re a group of lively professionals that are very good at what they do, and our work environment is rife with camaraderie and a shared passion. It’s the type of place I think anyone would want to work. It’s something we certainly strive for, and I think we’ve done a pretty good job!

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