Listen to this articleBelow is our recent interview with Lisa T. Miller:
Q: Hi Lisa, could you provide our readers with a brief introduction to your company?
A: My company, Lisa T Miller, specializes in helping life sciences, medtech, and other organizations selling into healthcare develop strategic sales, marketing and growth plans. As the founder of VIE Healthcare Consulting, I spent over 33 years successfully selling into healthcare, competing against billion-dollar firms, and securing high-value deals by engaging the C-suite. This experience has shaped the proprietary strategies and methods I now share with my clients—helping them navigate the complexities of the healthcare ecosystem, accelerate their sales, and build long-term relationships with healthcare decision-makers.
Q: What makes you the best choice? How are you unique?
A: What makes me the best choice is my deep, firsthand understanding of healthcare—how it works, how decisions are made, and where the real challenges lie. Selling into healthcare isn’t just about having a great product or service; it’s about understanding the complex financial pressures, operational constraints, and patient care priorities that shape every decision healthcare leaders make.
I advise companies on how to approach their sales differently—aligning their solutions with the real, pressing needs of healthcare organizations rather than relying on generic sales tactics. I don’t just offer strategies; I help my clients see the industry through the lens of the decision-makers they are trying to reach. That level of insight changes everything—it transforms how they position their value, engage with the C-suite, and ultimately close high-value deals.
I take a hands-on, highly customized approach, working closely with teams to develop strategies that aren’t just effective, but deeply relevant to the unique challenges of each healthcare organization. My expertise isn’t theoretical—I’ve competed against billion-dollar firms and won by using these same methods. That’s what makes my approach different: it’s built on real-world success and a true understanding of how to sell into healthcare in a way that actually works.
Q: Who is your ideal client and why?
A: My ideal client is a company that isn’t satisfied with the status quo—whether they’re looking for an extra edge, aiming to move from the #2 or #3 spot to dominate their market, or in the early stages and want a fast pass to success. I work with life sciences, medtech, and healthcare-focused companies that have a strong product or service but need a smarter, more strategic approach to selling into healthcare.
Some of my clients are established companies looking to refine their positioning, strengthen their sales strategies, and gain executive-level buy-in. Others are earlier-stage organizations that want to accelerate their growth without wasting time on trial-and-error tactics. And then there are companies that recognize they need a different approach to break into the C-suite—real sales and marketing strategies that cut through the noise and deliver results.
What I appreciate most is working with teams who are open to transformation and committed to success. Selling into healthcare is unlike any other industry—it requires an understanding of patient impact, regulatory complexities, financial pressures, and operational realities. My clients benefit because I don’t just offer theory—I give them the strategies, insights, and competitive advantage they need to win in healthcare.
Q: What can we expect from you in the next 6 months? What are your plans?
A: The next six months are particularly exciting. I’m expanding our offerings in three main ways:
- Strategic Growth Workshops: We’ll be rolling out interactive workshops designed to help clients refine their value propositions and build robust sales frameworks. These workshops will include best practices for engaging the C-suite and real-world exercises tailored to our clients’ specific goals.
- Healthcare Executive Roundtables: I’m hosting a series of virtual and in-person roundtables that bring together key voices in healthcare leadership. The goal is to facilitate dialogue between technology innovators and healthcare decision-makers, forging strong connections and inspiring collaborative solutions.
- Global Reach Expansion: While most of our work has been in North America, we’re exploring partnerships and opportunities abroad. Medtech and life sciences challenges are global, and we’re eager to help clients tap into broader networks, emerging markets, and global best practices.
At the heart of these initiatives is our commitment to empowering organizations to accelerate their growth in a responsible and sustainable manner, all while making the highest possible impact on patient care.
Q: What is the best thing about your company that people might not know about?
A: People often assume consulting is a formal, cookie-cutter process. But one of the best-kept secrets about my firm is the highly personalized nature of our partnerships. I take a hands-on approach with every engagement: I’m on calls with the sales team, in strategy sessions with the executive suite, and always iterating alongside clients to ensure our strategy evolves with their needs.
Also, I’m a huge believer in mentorship and internal capacity-building. While delivering results is our top priority, we also ensure that client teams gain the skills, insight, and confidence to carry momentum forward on their own. We’re not interested in short-term fixes; we want our clients to stand on their own two feet long after our engagement ends.
Ultimately, I like to think of my firm as more than just a consulting outfit—it’s a mission-driven partner. We’re here because we believe in the power of healthcare innovation to change lives, and we want to help the most promising ideas reach the patients and providers who need them most. You can learn more about me and my new book, Healthcare Sales Mastery, here.
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