An Interview With Lukas Sieber, Co-Founder Of Upsite Systems

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Below is our recent interview with Lukas Sieber, Co-Founder of Upsite.AI:

Q: Could you provide our readers with a brief introduction to your company?

A: Upsite Systems, headquartered in New York City, is building the AI-powered operating system for business expansions. We help companies instantly compare locations, uncover incentives, and make smarter, faster growth decisions with real-time data. Backed by more than 30 years of combined experience in global expansions, foreign direct investment, and tech product development, our team brings deep expertise to this critical challenge. By making the hidden opportunities of every location visible, Upsite empowers businesses to expand with confidence, speed, and long-term impact.

Q: What makes you the best choice? How are you unique?

A: What makes Upsite unique is that our team has spent decades on both sides of the table. We’ve worked with governments to design incentives and with companies to execute complex expansions. That dual perspective empowers us to understand the needs, challenges, and blind spots of both corporates and policymakers in ways that go beyond traditional consulting services. Paired with the first-in-class AI-powered operating system for business expansions, we’re not just digitizing old processes—we’re redefining how growth decisions are made, making us the trusted partner for companies and governments alike.

Q: Who is your ideal client and why?

A: Our ideal clients are scaleups and high-growth companies entering or expanding within the U.S. market. While Upsite can support businesses across industries, we bring particularly strong experience with deeptech and life sciences companies, where expansion decisions are high-stakes and highly complex. These organizations benefit most from our ability to cut through fragmented data, uncover incentives, and provide real-time insights that accelerate smarter, more confident growth.

Q: What can we expect from you in the next 6 months? What are your plans?

A: Over the next six months, we’re focused on rolling out fully automated reports, location-matching tools to help companies identify the best-fit regions, and ROI calculators that bring clarity to expansion decisions. A bit further out, we’ll introduce AI agents that take on the heavy lifting of applying for incentives and credits while also ensuring ongoing compliance with their requirements. Step by step, we’re building toward a future where AI handles the low-value complexity, freeing economic development organizations and businesses to dedicate human expertise to strategy, relationships, and innovation. By shifting time away from repetitive tasks, we’re enabling both sides to focus on the higher-impact work that drives growth.

Q: What is the best thing about your company that people might not know about?

A: The best thing people might not know about Upsite is how much real-world expansion experience is built into our product. Every feature, whether it’s incentive discovery, ROI modeling, or compliance tracking, draws directly from lessons we’ve learned over 30+ years in the expansion business, working with CEOs, founders, governments, and on our own ventures. And while our headquarters is in New York City, our team is distributed across London, NYC, and San Francisco, giving us both a global perspective and local insight into some of the world’s most competitive markets.