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An Interview With Marcie Terman, COO At Datafort

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Below is our recent interview with Marcie Terman, COO at Datafort:

Q: Any highlights on your recent announcement?

A: The quality of results you get from Generative AI solutions is really based on what you put into them. For example, a single sentence prompt will elicit a pretty standard, unsatisfying result. That means creating complex responses that are genuinely useful is an art form that takes time to learn.

The benefit of the NewsGuru service is its simplicity. It is easy for the client to set up based on the particular requirements of their business or organization – completely unique to them, but simple to use. All the complexity takes place under the hood. Our data scientists have constructed a solution that creates sophisticated, meaningful posts from current information that will really add value to communication with an audience.

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Q: Can you give us more insights into your offering?

A: Our starting point for designing NewsGuru was that of running our own companies. Let’s put the way the tech works to pull together news pieces to one side for a moment. If you look at running a business in the current environment, one of the biggest challenges is simply being heard over the noise of the competition. Smaller companies have a hard time competing with their larger counterparts who can throw big money at writing properly researched and written content. NewsGuru overcomes this limitation by using generative AI to write well-researched and written content, which it delivers with great consistency. This will improve the SEO for our clients, positioning them high in organic searches for their products and services.

We also wanted to make sure that NewsGuru was as hands-free as possible. Once the client goes through the setup process, which defines the key phrases that are important to the client’s business area and the appropriate ‘voice’ for the posts to be written in, NewsGuru will run in the background. It either creates posts and publishes them or puts them into a drafts folder so that the webmaster can schedule posts whenever they want. NewsGuru will either focus on global or local news; it also has the ability to auto-image match and SEO optimize its text to work extra hard for the client. It is also easy to publish to social media on a regular schedule as well.

NewsGuru is designed to solve critical business problems. The content creation process is structured to ensure that the AI has access to the most relevant, current, and contextually appropriate information at all times. It gives our AI model the ability to generate content that is not only uniquely tailored to a website and audience but also responsive to real-time changes in the news landscape. The tech creates content that isn’t confined to news or text-based content, either. It’s versatile enough to accommodate data from diverse sources, allowing us to generate content that is not only in tune with the times but also incredibly broad in scope. This sets NewsGuru apart in the realm of AI-driven content creation—it’s not just about automating content but about infusing each piece with real-time intelligence and a sense of context that only the most advanced AI can provide.

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Q: What can we expect from your company in next 6 months? What are your plans?

A: In the short term, our focus is firmly on the expansion of both the NewsGuru customer base and the breadth of features the service offers. We’re investing significant resources in refining and enhancing our AI’s capabilities, all aimed at providing more accurate, timely, and highly targeted content for our clients. We’re excited about the possibilities that advancements in AI and machine learning are bringing to the realm of content creation, and we’re committed to being at the forefront of this industry’s development.

Looking ahead, we see vast potential to apply our technology beyond the news sector. Our unique approach to real-time information processing is applicable to a wide array of industries that depend on timely, accurate data. Whether it’s stock market analysis or real-time analytics for businesses, our system can enhance the efficiency and accuracy of these processes. Over the next 12 months, we will be exploring these opportunities, with the goal of leveraging our technology to bring about transformative changes in other sectors. NewsGuru is not just a content creator—it’s a pioneering force in the realm of real-time data analysis and application.

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