
Below is our recent interview with Neeraj Jha, Founder of AJGAR:
Q: Could you introduce yourself to our readers?
A: First of all, I would like to express my appreciation to SuperbCrew for allowing me to describe AJGAR’s journey for this interview. My name is Neeraj Jha from Surat, India. I am the Founder & CEO of a company called AJGAR. I am passionate about bringing technology and retail together to create an affordable shopping experience for customers across India. I am deeply excited about forming a great brand and positioning itself to revolutionize digital commerce in India by serving top-quality fashion products.
Q: Could you provide a brief introduction to your company?
A: AJGAR is online fashion marketplace where we sell clothes and accessories for men, women & kids. We aim to reach out to the people of India, focusing particularly on the Tier 1, Tier 2 and Tier 3 cities, and provide them the latest, high quality fashionable products.
We are not just an online e-commerce fashion outlet; we are creating a technology-first ecosystem. We are dealing with affordability, implementation of new designs, and innovations in order to provide a new way to online customers to shop for fashion products at AJGAR.
Q: What makes you the best choice? How are you unique?
A: Approach Unlike the majority of players born out of e-commerce, AJGAR does not just sell apparel. With AI-driven recommendations, tailored features and customer-first developments that enhance shopping experiences, we’re leading the way in online commerce.
But what really makes us special is being a technology platform driven by fashion. The customers will be assured that they will get cool and affordable items with a superior online shopping experience.
Q: Who is your ideal client and why?
A: Our ideal clients are quality-seeking, modern shoppers who are not ready to break the bank. They are students, employed individuals and families who want to look fashionable on a daily basis.
We concentrate on the underserved areas which the other dominant players ignore, establishing AJGAR as the go-to brand for communities across India who demand the fashion accessibility as the metropolitan areas.
Q: What can we expect from you in the next 12 months? What are your plans?
A: In next 12 months, AJGAR intends to broaden its range of products and integrate its supply chain better in order to achieve faster and more efficient deliveries. We are also focused on expanding our operations and customer support to meet the emerging demand from various regions of India.
Moreover, we are leveraging technology by introducing an AI driven customer relationship management system and shopping solutions designed for users. This will enable us to provide personalized services at scale to millions of customers.
Q: What is the best thing about AJGAR that people might not know about?
A: The most curious thing about AJGAR is that we are more than just a fashion ecommerce platform; we are also focused on creating an advanced ecommerce ecosystem right from India. While customers see beautifully designed products, it is our mission to create cutting-edge innovations and solutions that will transform the future of digital commerce.
This vision sets us apart. As a brand in AJGAR’s place, a merger of fashion, technology and accessibility offers us a scope to create sustained value which makes us a brand to watch in the evolving landscape of e-commerce.
Q: In what ways does AJGAR reach the customers?
A: AJGAR offers the customers multiple options to provide ease and access to all. The company’s flagship AJGAR.com offers a complete catalogue of our fashion and accessory products. Moreover, we have retail presence in major online marketplaces which helps us reach even those customers who prefer to shop through identified online platforms.
Besides the online modes of ordering, AJGAR operates a network of retail outlets across India which offers the customers the opportunity to experience our products physically. The combination of all these channels allows us to enhance the level and ease of service regardless of the mode of shopping. All the quality and brand experience offered through the various channels remain consistent via service and touchpoints.
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