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An Interview With Renee Fraser, The Founder & CEO Of Fraser Communications

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Founded in 1998 by Renee Fraser, Ph.D. psychologist, Fraser Communications uncovers the human emotions that guide behaviors with the aim of changing those behaviors to achieve a client’s desired goals. Fraser Communications is using communication to make the world a better place. Fraser has handled some of the most difficult issues of our time: energy and water consumption, nutrition, child-rearing, education, sexual diseases, women’s issues, and more. In the private sector, we have successfully branded banks, hospitals, investment software, supermarkets, automotive services, and consumer products across multiple categories. Each effort is created to drive positive awareness, engagement, sales, and the success of our clients and their organizations.

Below is our recent interview with Renee Fraser, the Founder & CEO of Fraser Communications:

Renee Fraser

Q: Can you give us insights into your services?

A: There are a lot of marketing and ad agencies to choose from. Fraser is different. We do integrated campaigns using the right amount of digital, social, and traditional media or just owned and earned media – we’re media agnostic. Our job is to solve a client’s problem and get results. In order to get results we develop insights into what motivates people and use psychological principles to generate communications plans. These insights and research guide our recommendations for messaging, content and media. There are no cookie cutter solutions – each client’s needs are different, and we listen to those carefully. We also learn their business and come back with crafted plans and concepts that work in combination to be most effective by having the right message and content in the right mediums and at the best times. This is true consumer experience optimization.

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Q: Renee, why do you invest in woman founders?

A: I invest my time, money, and energy in women because I know that empowered women as well as women in powerful positions will make the world better. As an advocate for women of all colors, I try to use my voice to encourage and empower women, especially younger women because they will shape our future. My 7-year-old granddaughter is in the office with me today – I want her to see that being a CEO is fun and creative and that working with others collaboratively is exciting. In the areas of leadership, I am an advocate for women in senior leadership of corporations and on Boards of Directors. As co-chair of 2020 Women on Boards in Los Angeles and Orange County, we bring together over 700 women and men annually to share insights and stories of successful women board members to encourage others to make this part of their career path. Additionally, I use my money and my expertise to invest in and counsel women entrepreneurs.

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Q: You’ve recently attended 2020 Women on Boards event in LA; could you tell us something more?

A: I have been the co-chair of the 2020 Women On Boards event in Los Angeles for the last seven years. Seven years ago, the event had seventy-five attendees, this year in 2018 we sold out the Dorothy Chandler Pavilion in Downtown Los Angeles with seven-hundred attendees.

The event is all about presenting the annual research done by 2020 Women On Boards about the percentage of women holding board seats of public companies. This year of the 2,835 active R3000 companies, women now hold 17.7% of the board seats, an increase from 16.0% in 2017.

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Q: What are your plans for the future?

A: We are identifying new ways to use analytics and AI in our work for clients. Our emphasis on engaging content in social and digital media will also ramp up this year. Growing our staff, educating ourselves, and staying on top of trends is always a priority, but using the technology to do that is next.

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