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An Interview With Sean Bolton, Co-Founder Of Lead To Recovery

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Below is our recent interview with Sean Bolton, Co-Founder of Lead to Recovery:

Q: How would you describe Lead to Recovery in your own words?

A: Lead to Recovery is a digital marketing firm focused only on Addiction Treatment and Mental Healthcare marketing and has over 90 collective years of healthcare marketing expertise. Each of our campaigns is carefully crafted to each of our client’s goals and desires in a marketing strategy and often includes a wide range of services such as brand development, website design, SEO, PPC Marketing, Social Media Marketing, Email, Conversion Rate Optimization, and Consulting.

Q: You’ve recently announced luxury rehab marketing services; could you tell us something more?

A: Lead to Recovery has worked with treatment centers in all shapes, sizes, and desired demographic targets for people seeking treatment options, but we’ve seen a sharp increase in demand for marketing luxury-based treatment centers here in the USA and Internationally. After working on several luxury center accounts with great success, we made the decision to start a luxury rehab-focused service line to provide luxury centers the ability to gain exposure, increase targeted traffic to their sites and digital assets, and bottom-line admissions to their facilities leveraging Enterprise-level techniques, but without the Enterprise price tag often seen with other agencies.

We have the skills and the knowledge when it comes to marketing luxury treatment centers online, so the decision to start a brand new service line was an easy one.

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Q: How exactly do you increase leads & conversions for your clients?

A: Lead to Recovery is only focused on digital collateral development and digital marketing, so it all comes down to being found and engaged online. From responsive website design and conversion-focused content to SEO, PPC, Social Media Marketing, email, and ongoing Conversion Rate Optimization, we’re able to not only increase a luxury rehab center’s ability to be found online through numerous venues and platforms, but when visitors come to their site, they’re met with well-written and optimized content, images, video, and conversion funnels specifically built to speak to their needs and desires in luxury treatment options.

The luxury rehab market is a bit different from the market in a broader sense since people seeking luxury options are often very particular in the type of experience they want to have during treatment. We’ve found a lot of luxury centers need to hit hard on not just the content that will speak their target audience’s language such as “private”, as an example, but also focus on professional-grade videos and imagery of their facility, luxurious accommodations, and indoor and/or outdoor activities, to showcase why they’re the treatment center of choice for those seeking treatment.

Q: How has online marketing changed over the past few years?

A: Where do we start? Just a few years ago in recent memory, there was no such thing as Social Media Marketing as an effective platform to promote businesses. SEO and Pay-Per-Click marketing was essentially a cottage industry in the mid-’90s, and Conversion Rate Optimization has always been around since the dawn of websites being built and altered, it just didn’t have a name attached to it until many years later.

Changes occur all the time in digital marketing and range from organic search algorithm updates that shake up search results to new targeting options the likes of Facebook, Instagram, and Google advertising, to emerging techniques and trends which are being created and fine-tuned all the time.

Lead to Recovery keeps a keen eye on new trends and techniques and where things are going in the digital marketing realm. This ensures our clients stay ahead of the curve and continuously see growth and ROI in both the short- and long-term during an engagement with us.

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Q: What are your plans for the future?

A: Big picture, long-term, our primary goal is to be known as the top choice for addiction treatment and mental health digital marketing. We’re newer to the scene in a somewhat crowded space with much larger agencies, but we’re confident that each month and each year that passes will mark superior year-over-year growth for our clients and for Lead to Recovery.

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