Listen to this articleBelow is our recent interview with Alex Colao, Chief Revenue Officer at MFour Mobile Research:
Q: Could you provide our readers with a brief introduction to your company?
A: Better outcomes on MFour Studio: the first platform to behave like your consumer. Using the nation’s most downloaded, highest-rated, and only Apple-approved data collection and survey app, MFour has finally united market research and data science.
MFour Studio is the only place for real-time app, web, and foot traffic united with validated consumer surveys for unprecedented insights to help you capture the modern consumer’s attention.
Q: Any highlights on your recent announcement?
- A: MFour Studio Expansion of Features – The only all-in-one data research platform.
- Newest Feature Journeys Marketplace.
- For the first time making behavior data accessible to the masses.
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Q: Can you give us more insights into your offering?
A: MFour has recently introduced a groundbreaking feature called Journeys Marketplace, which is available on the MFour Studio Platform. This feature allows users to access consumer behavioral data across various platforms such as websites, apps, and location data, all in one place. This development is significant because behavioral data is crucial for understanding consumer actions, as opposed to simply relying on survey responses.
Until now small & medium business owners have had limited to no access to behavioral data, with larger companies and large market research colonies monopolizing this valuable resource for decades. However, MFour’s innovative approach now offers data access to all democratizing the industry and leveling the playing field so small businesses can now go toe to toe with the giants in their industries.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: MFour is looking to continue adding value to clients through major updates to our studio platform. We will be launching some very exciting new features in the coming months that will further help us in our mission of democratization of data.
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Q: What is the best thing about your company that people might not know about?
A: That MFour is vertically integrated. Most companies in the consumer understanding space either collect data, analyze it manually with professional services, or have a platform where they integrate third-party data to visualize insights. MFour does all three which makes us a partner to brands and agencies alike, SMBs through Enterprise. Your entire research ecosystem can be supported by MFour through our Studio platform.
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