Below is our recent interview with Martin Rowinski, CEO at boardsi:
Q: Can you tell us something more about the company?
A: Going through the board process themselves our founders identified the outdated system filled with extreme wasting of time and costly retainers with little success record. Boardsi has created an efficient way for both sides of the coin. Boardsi is a technology company that matches up high-level executives with organizations that are in need of advisors or board members. Unlike the lengthy headhunter process, boardsi has streamlined the matchmaking process. Our talent ranges from executives that are looking to secure their first advisory position to seasoned C suite executives that have sat on many boards but all are looking to find the perfect match. This rings true for the small start-up business looking for guidance, to the business looking to go public, to the business that is already very successful wanting to launch a new product in a new industry or expand into other countries. The only options before were word of mouth and costly retained search firms, both are not very efficient. The issue that we have tackled as a company is matching the Executive that wants to provide knowledge and help with the business that needs it or could benefit from it. We can do it all.
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Q: What are the benefits of having a board of directors?
A: A Board of directors or advisory team is imperative to any successful business. One of many benefits is having someone on your team that has already done what you are trying to do. The decision to implement a Board of Directors can be difficult for some private companies, CEOs worry about loss of control and debate whether it is worth the cost and effort. Some private companies assume that a board of directors is just a formal entity that is created at the point where they take in investors or that it is only for Public Companies. We strongly disagree.
With a great board of directors, you can have people who are totally focused on what you need to be more successful. Executives that have been there and done it, this allows you to skip some of the ideas that just don’t work and focus on what works. They can guide you to avoid the risks you don’t really want to take. A great board of directors can help expand your vision in a way that helps you achieve your long-term goals and strategic objectives. Some additional benefits:
1. Boards extend connections and give the company access to places and people they can’t reach. With years in their business, they have a connection a business can only dream of making.
2. Key managers are held accountable to deliver on their promises to the board. Some CEOs may not like it, but this will drive them to the next level.
3. A board propels company growth by lending credibility to customers, employees and other investors.
4. Boards can provide cover for difficult strategic decisions. CEOs or Managers can justify tough choices by saying “the board recommended this decision and I agree”
Q: What are the benefits of having a Board of Advisors?
A: Traditionally, companies seeking external advice invite advisors to join their Board of Directors. However, the formality, liability, and expense of a Board of Directors fuels the popularity of an informal, budget-friendly alternative, this is where a Board of Advisors comes into play.
A board of advisors is an Executive Team appointed to guide, counsel and advise a Company. Businesses of all sizes can benefit from developing their own team of external advisors, from Start-Up to even Public Companies seeking short term Business Advice. A board of advisors is particularly useful in start-ups and small companies, providing fresh ideas and unique perspectives to a growing organization. Advisors from different disciplines can complement the strengths and expertise of the organization’s in-house leaders and provide broader management knowledge. An advisory board can also enhance an organization’s credibility with clients and investors and expand a company’s networking contacts. It is much easier to create a Board of Advisors than a formal Board of Directors. It is also less costly, this can be accomplished in many ways. You can place an Advisor Team that consists of very strategic choices, from legal, marketing, go-to-market strategy, M&E, fundraising, networking, logistics, and many more.
Q: How exactly does it work? How do you find the right candidates for your clients?
A: We use technology with an equal dose of human touch. Businesses ask us to find certain characteristics and skill-set in an executive and our algorithms and success managers get to work on the matchmaking process. We have been building our Executive Network from the ground up, this makes it easier to find the right Executive for the position a company is seeking. We have had the opportunity to recruit single board members for public companies as well as Private, to as far as building an entire board of directors and board of advisors for companies. Some of these companies were start-ups and some were about to raise Venture Capital and needed to have a strong board before going to the investors. We also work with VC firms, where they may be seeking that perfect executive that will help one of their companies excel to the next level.
On the executive side, we find that oftentimes executives want to work in their industry however what they have found is that their skills cross over into a wide variety of businesses. We can be as narrow or broad as needed.
Q: Which types of businesses do you serve? Who is your ideal client?
A: We work from start-up to public companies. Companies that may be in need of one board member or advisor to companies building a team of advisors or a Board of Directors.
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Q: Is your network of executives diversified?
A: Building a diverse board isn’t easy but it’s vitally important. Diversity brings in new thinking, insights, and perspective about consumers, markets and business practices. A lack of diversity represents a missed opportunity. Boards that are too culturally homogenous can wind up with blind spots and miss important cues about market trends or internal problems. That’s why a highly accomplished and diverse board—and that means more women, more people of color and a wide variety of ethnic backgrounds–is so critical, particularly today when businesses compete on a global scale. Boardsi is in place and ready to help any company at any level or size. If a company is seeking accomplished Executives and need their board to be a diverse board, we can connect them with many of our successful executives.
Q: What are your plans for the future?
A: We already have the most curated board and advisory positions in the world. Our goal is to be the go-to for every start-up to small/large business in the world as well on the executive side. We are always looking to grow our Executive Network so that we always have the Talent and Diversity a company may be seeking. We plan on growing our Executive network and becoming known as the company that connects the right executive with the company that is seeking their expertise.Activate Social Media: