Listen to this articleBpm’online is a global provider of CRM and Business Process Management (BPM) solutions. Bpm’online is committed to delivering exceptional value to its clients by leveraging cutting-edge technology. Our interview below is with Michael Rooney, Senior Vice President and General Manager at bpm’online:
Q: For those who never heard of it, tell us something more about bpm’online and your products?
A: Bpm’online is a premium vendor of process-driven cloud software for sales, marketing and service automation.
Twelve years ago bpm’online started as a small European startup with 5 people on board without any external funding or venture capital. Today we are a global software company with several offices around the world, 6,000 customers and 500 employees. Among our customers are such world-known brands as Schneider Electric, Heinz, Bayer and Century 21, to name a few.
We at bpm’online are driven by a passion to create the best-of-breed technologies for business process management. Bpm’online products include out-of-the-box processes to manage the complete customer journey – from lead to order, and then ongoing account maintenance. Users love bpm’online engaging interface that is free from redundant information and keeps them focused on what’s relevant.
We are proud that hundreds of thousands of bpm’online users are inspired to achieve better business results with our products.
For more than 12 years bpm’online has been committed to delivering exceptional value to our clients by leveraging cutting-edge technology. All these years the company has been profitable and it has been growing organically while penetrating the European market. A year ago bpm’online started its expansion into the US market, establishing an office in Boston, MA, from which I’m currently heading up bpm’online efforts in the US, as well as Canada, Mexico and Latin America.
Q: Bpm’online CRM provides business process management features and workflow management software capabilities, tell us something more?
A: Bpm’online is well known in the marketplace for merging CRM and BPM technologies. Our products are backed by a robust and powerful business process management engine.
What is more – all of our products include out-of-the-box referenced processes that serve as best practices for sales, marketing and customer service.
Pre-built processes give companies of any size the ability to quickly start using bpm’online applications – no need to create processes from scratch. We don’t want our customers to waste their time re-inventing the wheel, so we do this job for them. Best-practice processes for sales, marketing and service are pre-built in the system and guide users through the most effective actions, minimizing errors and boosting results.
However, if you need to tailor the process to your specific business requirements, you can easily modify it with visual process designer or user wizard for quick process modeling. Working with business processes in bpm’online is easy and a great tool for business analysts. You don’t need to be a technology specialist and there is no coding. Our platform is powerful yet simple and uses visual tools that dramatically simplify process modeling.
We strongly believe that business process management is the only tool that enables companies to nimbly manage an ever-changing omni channel customer journey. The recognition from the industry analysts and thought leaders indicates that we are on the right track. In particular, ISM Inc., customer-centric business strategic advisors, named bpm’online CRM as one of the top 15 CRM systems in the world. CRM Magazine recognized bpm’online as the leader in Sales Force Automation. “The godfather of CRM”, Paul Greenberg, included bpm’online to his CRM Watchlist for the three consecutive years.
Q: You’ve recently released major update of your CRM for real estate professionals, tell us something more?
A: Bpm’online real estate is one of our vertical products that we specifically designed to automate the work of both commercial and residential real estate firms. The system allows for management of a complete cycle of real estate buying and selling processes. This includes lead capturing; listing syndication, searching and matching; showings scheduler; opportunity management, closings and transactions.
Following our main product philosophy, the newly updated bpm’online real estate makes it possible for real estate brokers and agents to manage the entire customer journey from initial request, to matching listings, to negotiations and closings. The system merges fragmented processes into a consistent unified flow through the client interaction on every step of the sales pipeline: from needs analysis to keys-in-hand. Within a matter of seconds, agents can match customer requests with available listings, check availability, find requested property and instantly view listings on the map.
Using bpm’online real estate minimizes risks of missing a meeting or a showing thanks to the smart time management tools that help with planning activities, synchronizing tasks and calendars with Google Calendar and Microsoft Exchange, along with timely notifications and reminders.
Add a user friendly interface with a social network look and feel, and easy to use system that requires no special training and you’ve got a solution that surely will help real estate professionals to close more deals!
Q: What advantages does bpm’online have over its competitors?
A: The key values and differentiators of bpm’online products are out-of-the-box referenced processes; a single platform for sales, marketing and service automation; and an engaging interface that allows for quick user adoption and higher usability rate.
Out-of-the-box processes.
The pre-built referenced processes give companies of any size the ability to quickly jump start using the application and bring industry best practices to their work. Ready-to-go processes for sales, marketing and customer service guide users through the most effective actions, minimizing errors and boosting results.
A complete view of the customer journey.
Unlike our competitors, where in many cases products automate customer interactions on a specific stage of the sales pipeline, bpm’online delivers end-to-end processes that manage a complete customer journey – from lead to order, and onto ongoing account maintenance. Our cutting-edge technology enables the customer to connect the dots between marketing, sales and customer service, allowing companies to effectively manage every stage of customer interactions.
Engaging interface that users love.
We are constantly investing into our products’ usability, which has resulted in a clean and user-friendly interface with a social network look and feel that users love. For businesses, better usability means increased staff productivity, and quicker user adoption.
Q: What can we expect from bpm’online in 2015? What are your plans?
A: In 2015, we are planning to expand our North American presence providing the best products and services to our customers. We also intend to enlarge our partner network. I have to say that we have one of the most attractive partner programs in the CRM market which enables our partners to drive meaningful revenue streams to their business.
And of course, we invest a lot into constant enhancement of our products. This year our greatest focus will be on development of the intelligent business process management tools.
Taking advantages of bpm’online platform capabilities and leveraging our versatile industry experience, we will be working on creating more out-of-the-box processes for companies of any size and business segment.
In addition, we will continue working on UI improvement, making our applications even more intuitive and easy-to-learn.
So, as you can see, the 2015 will be busy and focused on providing our existing and future customers with superb technologies for their business development. Stay tuned!
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