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Brand Aggregator Growve Raises $175 Million In A New Funding To Fuel Acquisitions

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Below is our interview with Jason Jones, CXO at Growve:

Q: Could you provide our readers with a brief introduction to your company?

A: Headquartered in St. Petersburg, FL, Growve is a brand aggregator specializing in acquiring and operating world-class natural brands in the supplement, personal care, sports nutrition, food, household, and pet categories. Growve’s team of 400+ derives its value from aggregating brands and driving growth through in-house expertise in marketplace management, digital marketing, creative services, innovation, distribution, retail sales, manufacturing, supply chain management, regulatory and accounting. The Company’s portfolio includes 20+ brands and hundreds of unique products. Named to Inc. 5000 Fastest Growing list.

Q: Any highlights on your recent announcement?

A: Our announced $175 million in funding from multiple syndication partners will be used to fuel acquisitions of omnichannel natural wellness & body care brands. The successful and oversubscribed closing of this new credit facility signals our rapid ascent as a top brand aggregator and leader in the fast-evolving e-commerce marketplace. The expanded banking syndicate has the capacity to facilitate Growve’s aggressive growth trajectory and is comprised of Truist Bank, Compeer Financial, Wells Fargo, N.A., First Horizon Bank, JP Morgan Chase & Co., Synovus Bank, South State Bank, N.A., Atlantic Capital Bank, N.A., HSBC Bank USA, N.A. and Seaside Bank and Trust, a division of United Community Bank.

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Q: Can you give us more insights into your offering?

A: Not only does Growve acquire and partner with brands, we also develop and launch brands organically given our deep level of expertise in understanding consumer behavior and exponentially growing demand for natural and healthy consumer products. A recent example of our success Recently awarded two first-place Drug Store News Buyers’ Choice Awards for its Fruily™ brand.

Q: What can we expect from your company in next 6 months? What are your plans?

A: With the raise of $175M in our recently announced bank syndication and in conjunction with a recent minority equity investment by Palm Beach Capital, Growve will continue to strategically acquire and partner with companies to add to our current portfolio of 20+ world-class brands.

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Q: What is the best thing about your company that people might not know about?

A: The average length of experience in the natural products industry for each of our executives is 15+ years! Our team has worked for some of the largest companies in this industry and has deep expertise in Amazon & e-commerce marketplaces, product innovation, creative services, digital marketing, retail sales, supply chain, distribution, regulatory compliance, and accounting. Additionally, everything we do at Growve is rooted in creating value with values. Thus, company culture is our top priority. We embrace diversity, celebrate individuality, and act with integrity to cultivate a healthier, thriving organization that’s built to grow now and for the long term.

Last Updated on July 3, 2021

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