Listen to this articleBREAKFORM | RE is a fully integrated real estate investment, development, management and operations company that is opportunistically focused on the largest fragmentations and dislocations within the residential real estate asset class in the prime sub markets of Coastal Southern California. They design and develop single family residences and fee simple small lot subdivisions / town-homes that are aesthetically designed and expertly built within these markets. They are experienced craftsmen that turn “houses into homes” with spaces that people are inspired by. Below is our recent interview with the Founder Ridaa Murad:
Q: Who are your clients and what markets are you targeting?
A: We have clients on two sides. One side are our investors & partners and the other side are the buyer of our homes. Our investors and partners tend to be accredited investors who understand the stability of core coastal California real estate and the upside appreciation and returns that can be generated from investing in this asset class with an experience specialist investment and development team like BREAKFORM | RE. Due to various reasons including the California Housing Shortage, a lack of buildable land, restrictions on density etc. investing in these types of development projects have historically been extremely lucrative. For our eventual homeowners, we are proud to create spaces that inspire them and give them a sense of place, making a house their home. Our buyers tend to be a wide mix, from the tech entrepreneur in Silicon Beach, to the downsizing baby boomer looking for a walkable coastal experience to second home owners who want a place on the beach to come rejuvenate in as it relates to the single family residences, to the new family buyer or first time homebuyer for our small lot subdivisions and townhouses.
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Q: Tell us something about the technology that drives your platform?
A: We use a lot of technology to help us with our acquisitions, and asset sourcing, to help us find the right properties to buy, the right locations to look for, to the right price to pay, to the right size of home to build, to the build process and managing the construction chain, and the eventually price we should ask for those homes. A lot of data led decisions are involved in each one of those steps and we believe our use of and acceptance of technology to make each of these decisions as data led as it can be separates us from the rest of the pack.
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Q: What are your plans for the future?
A: We aim to the be premier, most trusted source to go to for anyone look to invest in the residential asset class in the prime sub markets of coastal Southern California and the first name a new homebuyer thinks of when they make a home buying decision in these markets. We expect to grow our business through two simple value based principles: 1) “Making spaces that inspire people enough to make a house their home” and 2) “Generating strong risk adjusted real returns on investment for our partners” and expect to double our business in size by 2020.
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