Carii: Platform For Creating Dynamic Branded Digital Ecosystems Around Organizations

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An award winning, disruptive solution, Carii is a unique end to end “meta” platform for creating dynamic branded digital ecosystems around organizations – and their partners, customers, employees – creating an ever-growing network of connectedness and engagement. Carii goes far beyond any other solution in the marketplace, with seamless features for social posts, multi-channel chat, content creation, advertising, events, fundraising and other features, yet it is easily implemented. Below is our interview with Denise Hayman-Loa, CEO of Carii:

Q: You’ve recently started offering branded digital ecosystems for creating complex networks of internal and external communities; could you tell us something more?

A: Yes, the ability to easily create branded digital ecosystems of organically linked communities is a core tenant of the Carii platform. It is perfectly suited to complex organizations that have multiple member types – both internal and external, private and public – that they want to engage with in different ways and with different content. So, for example, a different experience and access can be provided to volunteers vs donors vs external partners at a nonprofit – all within the same platform, and all with just a few clicks. The more complex the organization, the better the Carii platform meets their needs. This is the key to the overall architecture, and is very unique and provides great flexibility to our clients.

Carii is specifically designed so the same functionality that exists for internal communities also exists for external ones. But privacy and membership levels are also key. For example, a company might want to provide public access to certain content and conversations, but require membership for accessing private communities or special content or features. This can all be organized and managed with ease.

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Q: Could you provide our readers with a brief introduction to Carii?

A: Instead of utilizing fragmented social sites and digital tools, communities can manage the engagement AND own the data, within a branded ecosystem:

• Unlimited linked internal and external communities
• Deeper connections and more engaged audiences
• Advanced communication and collaboration tools
• Value-creating interactions that generate revenue
• Privacy, security, control and over 60 activity metrics

With Carii you can also have a full modern mobile app that is branded to your organization. And most importantly there are a number of ways to make money with the platform such as advertising, membership fees, fundraising, event registrations – the list goes on!

Our clients include a broad array of types – from a wellness company, to a parental support group, to a capital raising company, even a professional services consulting company, as well as numerous nonprofits and associations. And we are adding sports, eSports, media, and coaching to the list. The platform is very flexible and meets the needs of any organization that wants to increase communication, collaboration and engagement.

Q: What is so special about Carii?

A: The essence of Carii is community affiliation. Affiliation is the most powerful aspect of the Carii platform (patent filed) because it allows for unlimited organic connections between communities to create social eco-systems. Reach is extended because communications can be shared with any and all affiliated communities without the sender being a member of the affiliated communities. Posts are viewed by each member in their respective community and all comments, regardless of the community from which they emanate, are consolidated in one stream, eliminating silo’s. The comprehensive communication and collaboration tools in Carii support idea generation within and across cross functional teams and partners both within and outside of the organization.

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Q: How would you convince the reader to start using Carii?

A: The best way to think of Carii is as digital communication “glue” – the fabric that connects all of your audiences together. In addition to bringing together multiple features and tools in to a common branded platform, Carii is also very easy to customize and implement in a matter of weeks, not months. And in Carii you own your own data and relationships instead of giving them to public social media sites. At Carii, we also have a major focus on rich self-service features for the community owner, and an easy to use and intuitive experience for users of all generations. So user support and rollout is easy!

Q: What are your plans for the future?

A: We are always listening to our clients and adding features that help them run their businesses. For example, we recently added very elegant event registration technology that can be customized by the client – which also automatically creates an event community to elongate the experience before, during and after the event. We are also working on AI tools for data analysis and user personalization, and even dabbling in blockchain and cryptocurrency. So we are constantly innovating! Which is probably why we have won multiple awards for innovation.

Q: How did you come up to the idea for Carii?

A: Our inspiration for the business came from a very simple need we saw – the communication needs of a far-flung kung fu group with multiple local chapters and an international head office. The local chapters had local communication needs, but sometimes needed to be connected to the head office, or other chapters, for information sharing or large events.

We found that these needs couldn’t be met with traditional social media sites. Even though some of them provide for groups, these groups couldn’t be linked efficiently, and communication across them wasn’t supported. Not to mention the privacy issues!

This small idea then grew into what is now a fully developed end to end digital eco-system platform available globally on web and mobile – for communication, collaboration and revenue generation. We have numerous clients in different business channels utilizing our branded versions of the platform and we are growing rapidly with ever larger groups.