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Choozle Provides A Digital Advertising Software Platform That Leverages Detailed Consumer Data To Power Programmatic Advertising

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Below is our recent interview with Kate Marshall, Marketing & Communications Manager at Choozle:

Q: Kate, can you tell us something more about your digital advertising software platform?

A: Choozle – Digital Advertising Made Easy® – provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums – all from a single, intuitive interface.

Q: Can you give us insights into your features?

A: Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, a data management platform, and a smart tag management into a single platform.

Choozle’s self-service programmatic advertising software is designed specifically for advertising agencies and marketing departments. This allows marketers and advertisers to plan, execute, monitor, and optimize their digital advertising campaigns in-house while leveraging our consumer data, targeting, and reporting capabilities.

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Q: Why Choozle? What makes you the best choice?

A: More than 95 percent of the campaigns run in the Choozle platform are self-service, and we’ve always believed in that model. We’re proud to be able to provide marketing departments and ad agencies with access to about $62,000 worth of software for $299 per month, further liberating those marketers from outdated processes and technologies.

What really sets us apart—which goes far beyond the technology and price point—is our support and education. All clients receive personalized support at all spend tiers and dedicated support once they reach $10K/month in spend. In addition, our Support Center has a 99 percent customer satisfaction rating. Each one of our customers, whether they’re spending $100 or $100,000, receives a level of white glove service and educational resources that you just don’t get under certain spend levels with other platforms.

Q: How is the advertising industry different today than it was just a few years ago?

A: There’s a lot more consolidation in the advertising technology marketplace now than a few years ago, which shows a natural maturation of the industry as a whole. Weaker players are being weeded out completely or being aggregated with other platforms.

As the market matures toward self-service, buyers’ best choices naturally will tend to be companies that focus on self-service. Managed service-based companies and platforms will continue to play a role as some marketers and agencies will always see value in outsourcing this function. However, the overall share of media going toward managed service providers will be flat or shrink in the coming quarters/years with the continual shift to self-service. Thus, the stronger managed-service players that add value through their expertise will continue to have a place, while weaker service options will likely be phased out.

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Q: What are your plans for the future?

A: We’re seeing a continued upward trend in the adoption of in-house, aka self-serve digital advertising, therefore our platform is positioned remarkably well in the marketplace for sustained growth. Based on media trends which are focused on the need for increased transparency, control, and performance, the companies with a self-service model are carving out more sustainable positions in the marketplace. We recognized those trends even as we launched our platform five years ago.

As far as evolution, we see marketers and agencies wanting more products and tools within a single system, both from an economic and resource standpoint. We are continuing to focus on our customers’ immediate needs for more coveted inventory, targeting tactics, and reporting capabilities as well as integrations with multiple partners across the data, analytics, and media spectrums to keep us ahead of the curve.

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