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Christopher J. Apparel – Clothing Brand Started Out Of A Desire To Create Clothing That Is Engineered For The Best Fit And Feel

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Christopher J. Apparel was started out of a desire to create clothing that is engineered for the best fit and feel. Below is our recent interview with Christopher Coriale, the Founder of Christopher J Apparel:

Q: Could you provide our readers with a brief introduction to Christopher J Apparel?

A: We started with the undershirt because I have never had an undershirt that fit properly, or felt comfortable. Traditional cotton undershirts shrink, get tight under your arms, and ultimately, pull out of your pants due to shrinking. To prevent this, most people buy the next size up to accommodate shrinkage, but then you’re stuck with an ill-fitting undershirt that bunches around the waist, and creates a sloppy look.

  • We’ve spent the better part of the last 3 years perfecting our undershirt, The Manhattan, so that it fits properly, stays tucked in, isn’t baggy, and is so soft, you’ll never want to take it off. Most people say that it’s so comfortable that it doesn’t feel like they are wearing anything at all.
    We have changed the pattern many times tweaking every part of the shirt, from making the arms just long enough to catch the top of the bicep, to tapering the shirt for a more slim fit, and making it long enough to accommodate shrinkage so that it remains tucked even after many washes.

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Q: Christopher, can you tell us something more about your background? How did you get to where you are today?


  • My background is actually in software engineering, working in startup businesses, so I’ve always been entrepreneurial. I’ve started technology businesses of my own, but wanted to try something that was more of a traditional business with a tangible product, versus a software application.
  • I had been exposed to the fashion industry years ago being from NYC, and having family and friends who have worked in the industry. I had many ideas over the years around creating men’s clothing that fit more like I expected, as opposed to what was out in the market today. Therefore, I started with the biggest pet peeve of mine, the undershirt. It seemed like a garment that was ignored, and accepted as is. There are a few other brands that have attempted to make a better undershirt, but they still weren’t quite what I was looking for.
  • Therefore, I started by ordering some fabric that had a great feel, was eco-friendly, and went to work on making some prototypes. Fast forward a few years, and many prototypes later and we finally have our best fitting undershirt yet, The Manhattan.

Q: What is eco-friendly clothing and why is important for all of us?

A: Creating an Eco-friendly clothing line was important to me because the fashion industry is one of the biggest polluting industries in the world. It creates more greenhouse gases than the aviation and shipping industries combined, as noted in a HBO documentary “Fashion’s Crippling Impact On The Environment Is Only Getting Worse”. The fashion industry is designed to be a throw-away industry since it has 4 seasons of clothing, and hopes that consumers go out and buy a new wardrobe for each one. Unless consumers are more conscious about their old clothes, they just get thrown away and end up in a landfill. The industry has to start doing more to recycle and reuse clothing so that so much waste isn’t created every year.

Q: What are you doing to curb the fashion industry’s polluting ways?


  • For starters, we are using Tencel, a natural wood fiber fabric that is made using a 100% closed loop process where the chemicals used to break down the wood fibers are captured, and reused instead of being emitted into the environment. Alternatively, bamboo, another highly renewable material, uses chemicals to break it down into a fiber as well, but those chemicals are used once and released into the environment, so it’s not very eco-friendly.
  • Tencel has another great quality. It’s biodegradable, so you literally can compost your old undershirts and instead of ending up in a landfill, so that they end up back in nature where they started.

Q: What are your plans for the future?


  • I would like CJA to grow into the modern man’s apparel line. Men currently don’t have many choices when it comes to clothes. We have ‘dress’ clothes for work, and jeans for casual days. I always felt like men’s clothing had a gap between dress pants and everyday pants. We were missing pants that were durable enough for play, and classy enough for a night on the town. I’d like create a line of clothing that I could wear to work, play a round of golf, and then wear out to dinner, while looking great doing all 3 of those things.
  • With that in mind, we already produced prototypes for our latest long-sleeve ‘outer’ shirt, as well as the ‘everyday’ pant that can do it all.
  • With the latest technical fabrics on the market now, we have lots of options for creating apparel for the modern man on the go.

Q: Can you tell us a little about your logo?

A: When creating a logo, I wanted it to be authentic, and appear natural instead of digital. The signature is actually my mother’s handwriting because she has the most beautiful cursive I’ve ever seen. She actually used to practice her cursive when she was growing up, and perfected it where it looks like a font that someone created on a computer. When I asked her to create the signature, she wrote it over and over, covering dozens of pieces of paper, so we went through them all, picked our favorite, and digitized it, immortalizing her forever. It will be her legacy as Christopher J. Apparel grows into a major brand.

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