Listen to this articleBelow is our recent interview with Beni Basel, CEO of ciValue:
Q: Could you provide our readers with a brief introduction to ciValue?
A: ciValue provides an AI-driven customer data platform that helps high frequency retailers grow customers’ lifetime value. We provide a single solution that lets retailers analyze customer data, move from insight to action by delivering personalized offers, and engage suppliers in the process by allowing them access to both insights and personalized offer tools.
Our self-serve platform replaces costly business services and puts the retailer in control of their own destiny. Along with our easy-to-use platform, we offer our customers tailored professional services to ensure they get the most out of the product. Additionally ciValue offers monetizing media channels by enabling brands to propose personalized offers and campaigns based on their own marketing objectives and budget constraints, with precise performance tracking and strong ROI.
ciValue’s innovative approach transforms retail marketing from a zero-sum game into a win-win-win for retailers, suppliers and customers.
Established in 2014, ciValue draws on extensive retail expertise and development capabilities to drive continual innovation in solutions designed to meet the unique requirements of the FMCG market. Leading retail chains around the world depend on ciValue to help them become more customer-centric and profitable businesses.
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Q: Can you give us insights into your products?
A: The ciValue product is based on three user applications:
– Category Intelligence – Provides powerful decision support for assortment and promotions, delivering delivering deep insights into customer-level category performance and behavior and advanced tools for customer segmentation and personalized promotions.
– Relationship Marketing – Enables FMCG Retailers to drive revenue and share of wallet, through deep and flexible personalization and customer segmentation that leverages powerful customer behavior analytics and AI.
– Supplier Collaboration & Data Monetization – Powerful insights sharing and offer management tools allow retailers to create an additional revenue stream that goes straight to the bottom line. It turns retailers’ media channels into an effective retail advertising platform for brands, enabling them to create highly targeted offers to customers and to measure their performance.
Q: What kinds of services do you provide to your clients?
A: In addition to customer training and onboarding, ciValue offers a suite of professional services to ensure retailers get the most out of our products. These services include:
• Comprehensive customer data analysis and segmentation
• Personalization best practices workshops
• Consulting on approaches, pricing, and selling strategies for data monetization
• Multi-channel performance analytics specific to the client’s channels
Q: What are the benefits of using your platform?
A: The ciValue solution is designed from the beginning for next generation personalization for high frequency retail. Our cloud-based platform and big data technology mean that we can easily scale with your business, delivering thousands of unique offers to millions of customers.
The fact that we offer a product, not a service, means retailers control their own data and their own strategy – rather than outsourcing the core function of customer engagement.
Our integrated platform means users can easily go from insight to action – using our tool to analyze customer behavior one moment, and deploying personalized offers to those customers the next.
Our proprietary algorithms and data intake process mean we can have retailers up and running on our platform in 6-8 weeks.
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Q: What are your plans for the future?
A: We continue to listen to our customers and enhance our platform to meet their needs. Some upcoming features that we are adding include more robust sales reporting for category and brand teams, tools to support new product launches including Trial & Repeat reports, switching Analysis and enhancements to our media portal solution to include Facebook integration.
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