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Clarify is an AI-native CRM built for founders and early-stage teams to automate sales workflows and reduce manual tasks. It unifies customer data from emails, calls, meetings, and product activity into a single system, offering smart automation for lead capture, deal updates, and meeting summaries. Backed by a $22.5M raise, Clarify aims to replace fragmented GTM stacks with a streamlined, autonomous platform.
Why Startups Still Struggle With CRM in 2025
Startups often rely on multiple disconnected tools to manage customer data, outreach, and internal workflows. Traditional CRMs offer limited automation, require constant manual updates, and fail to provide visibility across the full customer journey. For early-stage founders, these systems become more of a burden than a benefit. Hours are lost to logging calls, updating records, and switching between apps to track prospect engagement. The process slows down deal momentum and dilutes focus from actual selling.
Legacy CRMs operate as passive databases that depend on user input. They are not built to reflect how modern teams work in fast-paced environments. The result is missed opportunities, low-quality data, and a fragmented sales motion that doesn’t scale efficiently.
Inside Clarify’s Vision: A CRM That Actually Works for Founders
Clarify was created to eliminate these inefficiencies by introducing autonomy into the CRM experience. The product is designed by Patrick Thompson, co-founder and CEO of Clarify, who previously co-founded Iteratively—later acquired by Amplitude. During the sale of his last company, Thompson realized how poorly CRMs serve fast-moving GTM teams. While his company had product–market fit, the CRM stack remained a loosely integrated set of tools requiring constant maintenance.
Clarify was built from scratch to function as a fully autonomous CRM. It is targeted at founders and early sellers who need to move quickly without sacrificing data quality or process consistency. The platform combines automation, data enrichment, and workflow intelligence in a single system that simplifies sales execution.
How Clarify Automates the Sales Process From End to End
Clarify reduces manual effort through a system of smart, automated features that run in the background:
- Auto-enrichment: Once email and calendar accounts are connected, Clarify fills in job titles, company details, LinkedIn URLs, funding history, and more without requiring manual entry.
- Lead capture: Leads can be added and enriched directly from LinkedIn with one click.
- Meeting intelligence: Users can prep, record, and receive AI-generated summaries of meetings within the platform.
- Deal updates: Clarify tracks buyer signals and suggests pipeline changes without requiring users to update records manually.
These capabilities allow early teams to operate more efficiently, reducing time spent on CRM upkeep while increasing responsiveness and follow-through.
All Your GTM Data in One Place—Finally
Clarify ingests data from multiple channels and aligns it around a single customer profile. This includes:
- Product usage data
- Email communication
- Calendar meetings
- Site activity
- Call interactions
With this unified view, sales teams can assess buyer intent, track engagement history, and prioritize follow-ups based on real-time signals. Clarify eliminates the need to piece together context from different systems, giving every rep access to accurate and complete information without logging into multiple tools.
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What Founders Are Saying After Switching to Clarify
Users consistently cite time savings, system simplicity, and faster execution as key benefits. Lucy Wang, CEO of Pocketflows, noted that Clarify helped save hours weekly by automating data enrichment and aggregating lead sources. She described the interface as “clean, sleek, and snappy to use.”
John Joe Smith, founder and CEO of WasteNot, emphasized the productivity gains: “I usually dread CRMs and pipeline management but not with Clarify.” Brendan Kazanjian from Volca described it as his “all-in-one RevOps tool,” referring to the platform’s ability to suggest next steps based on all the data it captures in the background.
Chris Porteous, CEO of Searcheye, explained how Clarify replaced their previous stack, which included Hubspot and several disconnected tools, enabling them to operate with clarity and speed. Andrew Rea, CEO of Taxwire, said the platform was used to launch their entire GTM motion.
How Clarify Fits Into the Modern Go-To-Market Stack
Clarify integrates directly with a wide range of tools to serve as the central layer of a team’s GTM system. The supported integrations include: Amplitude, Segment, Stripe, LinkedIn, Apollo, Microsoft 365, Zoom, Zendesk, Posthog, Front, Chili Piper, Braze, Loops, Vitally, Cal, Webhook, and Plain.
These integrations allow teams to connect their workflows, sync key data sources, and operate without toggling between systems. Clarify’s no-code automation tools enable custom workflows to update records, trigger follow-ups, and keep pipelines current without engineering support.
Why This Is Just the Start for Clarify
Clarify recently announced a $22.5 million raise with participation from USVP, Gradient, Madrona, and other investors. The funding supports product development, team expansion, and continued growth across early-stage markets.
The company is shipping product updates at a fast pace, with a team composed of experienced engineers, product designers, and growth leads. From auto-generated meeting notes to AI-suggested next steps, Clarify is focused on reducing manual sales tasks while increasing efficiency for growing teams.
Clarify is designed not as an add-on, but as the core system for managing every customer interaction from outreach to close. It brings together GTM data, sales automation, and customer context in one place—removing friction and helping teams sell with confidence.
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