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ClickPatrol Is Using AI To Prevent Fraudulent And Unwanted Clicks In Marketing Campaigns

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Below is our recent interview with Abisola Tanzako, from ClickPatrol:

Q: What is ClickPatrol?

A: ClickPatrol is a company that is passionate about making advertising fair and safe for businesses and marketers, by blocking fraudulent and unwanted clicks.

With the rise in fraudulent activities associated with PPC campaigns such as click fraud, and increased bot traffic, advertisers have been on the receiving end of wasted ad spend that does not convert due to these clicks that are made with no intention to purchase.

Q: Any highlights on your recent announcement?

A: We have officially launched the ClickPatrol tool that uses Superior AI to help advertisers maximize their ad spend by preventing fraudulent and unwanted clicks from accessing their campaigns.

CPC rates have continued to increase globally, and without proper protective measures, advertisers stand to lose up to 20% of their ad spend and conversions.

With, users can save money and also redirect otherwise fraudulent clicks to real and possibly converting clicks.

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Q: Can you give us more insights into your offering?

A: Our tool not only provides reactive blocking to fraudulent IPs, but also proactive blocking for already known fraudulent IPs and Bots.

We screen every click on your campaigns, carefully evaluating each IP for over 800 characteristics to determine fraud level. Suspicious IPs are subjected to multiple levels of screening and we only block IPs/traffic we confirm to be fraudulent or unwanted.

Q: What can we expect from your company in next 6 months? What are your plans?

A: Although we are expanding rapidly, our focus over the next few months is to provide more ways to help our clients protect their ads across various platforms.

We are also working hard at increasing and improving the functionalities on our platform and in turn increasing/improving our service offerings and customer experience.

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Q: What is the best thing about your company that people might not know about?

A: One important aspect of our platform and tool is the deep data insights that are available to our users. We provide detailed information on each click which is not available on google analytics or other platforms. This detailed info allows you to see which click converts and why they do, helping you make better decisions that impact your business positively. We are also compliant with all GDPR privacy regulations.

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