Correlated Helps Sales Teams To Implement Data-Driven Strategies At Product-Led Software Companies

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Below is our recent interview with Tim Geisenheimer, CEO at Correlated:

Q: Tim, can you tell us something more about Correlated and your services?

A: Correlated is the best way for sales teams to implement data-driven strategies at product-led software companies. This means building a platform that surfaces insights and allows you to orchestrate powerful, easy-to-use workflows so that sales teams can spend their time on the best opportunities.

Q: Any highlights on your recent announcement?

A: Correlated launched publicly today to unveil the industry’s first Product Led Revenue Platform, unlocking new expansion opportunities for software companies based on how people are using their product, and transforming the landscape for software sales. The company also announced today the closing of a $8.3 million Seed funding round led by Harrison Metal and NextView Ventures to support the company’s rapid growth.

Q: Can you give us more insights into your offering?

A: As product-led growth becomes the de facto go-to-market strategy for SaaS companies, businesses require a more sophisticated platform to power data-driven and automated sales motions. Rather than reaching out blindly, Correlated envisions a future where sales teams can spend their talents on reaching the right customers at the right time with the right message, driving more revenue more efficiently.

Q: What can we expect from your company in next 6 months? What are your plans?

A: With the new round of financing, Correlated plans to invest in the go-to-market team to help onboard additional customers, alongside continued investment in engineering and product to ensure Correlated is driving as much value as possible for its customers.