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Customer 360 Insights Platform FullContact Offers a Cross-Platform Solution For Building Strong Customer-Client Relationships

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FullContact enables companies to build meaningful relationships with, and exceptional experiences for the people who matter most to them – their customers. Those relationships and experiences are made possible by FullContact’s open Customer 360 Insights Platform, which delivers deep and actionable, person, company and relationship insights which enrich and enhance businesses’ understanding of their existing customers, helping them identify and make meaningful connections with future prospects. Below is our interview with Bart Lorang, CEO at FullContact:

Bart Lorang-FullContactQ: You’ve recently announced a partnership between Wayin and FullContact; tell us something more?

A: FullContact and Wayin both believe strongly that long-lasting and valuable relationships happen when communications between businesses and their audiences are more informed and personalized. With Wayin’s customizable and reusable interactive content library and our 360-degree customer insights platform, we are helping our customers be at the forefront of creating enhanced connections. It’s always beneficial when two companies work together to offer combined, synergistic solutions to their customers, but it’s even better when two local Denver startups are able to complement each other’s services as is the case here.

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Q: Who are the primary clients of FullContact and what are some of the key challenges you are helping them solve?

A: Today we have an ecosystem of over 17K customers spanning many verticals and ranging from startups to global enterprises. Through a combination of APIs, our platform enhances the performance of all stages of the customer journey, from improving the identification and targeting of future prospects, to improving the lead nurturing or consumer consideration phase, through to purchase and customer longevity. You can find a wide range of real life use cases on our website.

Q: What is unique about FullContact and how does it stand out from competition?

A: FullContact is unique in many ways. We pride ourselves on being known for the quality of our data, the ease with which our data can be integrated into existing tech stacks, and the lengths we go to in order to ensure we treat data with the highest security and privacy safeguards ( we’re SOC2 Type 1, PCI, Cloud Security Alliance and U.S.-EU/Swiss Privacy Shield compliant). Our newly-patented open identity graph is fueled by a unique combination of first party data, our extended network of data partners and our human-in-the-loop capabilities. Our graph is updated 30 million times a day providing the most accurate and up-to-date data for our customers. Being an open platform allows developers and other ‘builders’ within companies to easily access our APIs and build seamless integrations.

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Q: What are your plans for next four months?

A: We are currently working on a series of new APIs and integrations for both the platform and the Contact Management Apps side of our business. These will continue to improve not only the quality of our data, but the ease of our delivery as well. Keep an eye out for our newest Enrich API and the ability to subscribe to data updates without polling or additional coding required, which will launch in the next month.

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