Listen to this articleDialog Insight offers multiple client relation management solutions as well as a full suite of related tools. Its main objective is to offer a successful and top-notch solution that can assist you in increasing your clients’ engagement with personalization on all channels.
Their platform greatly improves the quality of the client relation though the use of personalization and facilitates interactive processes such as marketing automation, lead management, event registration, online surveys, online contest organization and personalized coupons. Below is our interview with Pascale Guay, President and CEO of Dialog Insight.
Q: How would you describe Dialog Insight? What is your core competence?
A: Dialog Insight has been providing personalized marketing technologies for over 15 years. We are known to give top-notch technological solution that assists clients’ engagement with personalization.
Q: In 2013, you made the strategic decision to rename the company, tell us something more?
A: The name refers to the online client interaction that becomes, through personalization, a bidirectional communication, an exchange of information, a dialog. With this new type of exchange, we hope to acquire new knowledge, understanding and insight.
During a data-driven marketing conference I attended, I counted the number of times these 2 words were mentioned. They were the 2 words the most heard of the entire conference, and I found they represented us well. So they became our trademark.
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Q: Can you give us more insights into your software?
A: Dialog Insight’s application offers multiple client relationship management solutions as well as a full suite of related tools. Our marketing automation platform greatly improves the quality of the client relation though the use of personalization and facilitates interactive processes such as lead management, event registration, online surveys, online contest organization and personalized coupons. There is no limit to what Dialog Insight can do to improve personalized interactions. Thanks to our platform’s incredible flexibility, any process imagined by a client can be developed.
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In short, we offer a range of marketing interaction solutions under one single platform that can adapt to each client’s specific environment. This provides them with a better knowledge of their customers and lets them personalize their interactions to get the best results.
Q: What makes Dialog Insight unique in the market?
A: Dialog Insight is a small business that serves big companies and undertakes huge projects that use an exclusive technology that stands up to that of any of our competitors. We succeed in offering versatile solutions to a variety of big players. Our list of clients is impressive and we are very proud to be able to meet their needs and contribute to their success. We also provide a very good customer support.
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Q: What can we expect from Dialog Insight in the future?
A: Big data still represents a great potential. We wish to offer our clients analytical tools that use various mathematical algorithms in order to better detect new trends or to use acquired knowledge to better feed personalized communications and interactions, in real time and on various channels, both mobile and online.
We plan to expand our business both in Europe and in the United States.
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